Fairs
Ad-ed value
By The Art Newspaper. From In The Frame
Published online: 15 June 2012
João Onofre's advert in the Basler Zeitung
Eagle-eyed readers of the Basler Zeitung may have noticed an unusual advertisement in Tuesday’s edition. It read: “Das bleibt unter uns” (“This stays between us”). It was actually a work by João Onofre, who shows with London’s Marlborough Fine Art (2.0/D13). The gallery’s director, Andrew Renton, put the finishing touch to the piece in Basel by tearing out the ad and framing it. It is now on the gallery’s stand in Art Basel, priced at £3,000. The Basler Zeitung costs SFr2.80; by that logic, Marlborough has both the most expensive (that Rothko, at $78m) and the least expensive works in the fair.
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