The Art Newspaper

Josh Baer and Jeffrey Deitch at the Art Basel Art Market Talk: Blurring Lines Between Culture and Commerce

Want to be a player in the art world? Jeffrey Deitch, the director of the Museum of Contemporary Art, Los Angeles, has a tip for you. At Thursday’s Art Salon talk with Josh Baer, the art adviser and publisher of the Baer Faxt newsletter, Deitch said: “I’ll give you a tip. The best way to become a player in the art world is to be an under­bidder on a major work of art [at auction]. You don’t have to spend any money. Just raise your hand near one of the top bids on a Warhol or another major lot and Josh will list you in the Baer Faxt among the underbidders. Do that a few times and people will think of you as one of the big players.” Baer then chimed in: “And you’ll be sure to get a black VIP pass instead of a silver one, saving you four hours at the fair.”

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