Don't hedge it
By The Art Newspaper. From In The Frame
Published online: 13 July 2009
In one of our favourite email “malfunctions” of all time, Castlestone Management, described as a “privately owned [global] independent fund manager”, was forced to “recall [the email] message” relating to its recent press release entitled “Hedge funds bullish on art.” And what exactly was the incorrect message to be hastily withdrawn that jauntily pinged into our subject box in big, bold, black letters (you can almost see it coming)? “Press release: Hedge Funds Bullshit on Art.” Oops.
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