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Faces at Frieze

Who was—and wasn't—spotted at the London fair's VIP preview night

Noomi Rapace: the girl with a new work of contemporary art?

The VIP opening of Frieze London yesterday somewhat lacked the celebrity factor, and no political big-shots pressed the flesh. Previous editions of the fair have been graced by the likes of the actress Gwyneth Paltrow, the model Elle Macpherson and Boris Johnson, the mayor of London. But the Swedish star of “The Girl with the Dragon Tattoo” film trilogy, Noomi Rapace, made a low-key visit wearing dark glasses and with a new blonde hairdo.

Art-world luminaries were out in force: the artists Grayson Perry, Luc Tuymans, Richard Wilson, Wolfgang Tillmans and Marc Quinn were among those spotted in the aisles. Collectors included Don and Mera Rubell from Miami, the Greek collectors Dimitris Daskalopoulos and Dakis Joannou, Beijing-based Qia Zhibin, and Julian and Stephanie Grose from Australia.

The visiting museum directors were mainly British-based. They included Martin Roth of the Victoria and Albert Museum, the Tate’s Nicholas Serota and Chris Dercon, the Hayward Gallery’s Ralph Rugoff and Gregor Muir from the Institute of Contemporary Arts, London.

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