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Forget the Lower East Side, Texas here we come

A former director of Marlborough Chelsea is opening a space for emerging artists in Dallas

James Cope

James Cope, a former director of Marlborough Chelsea in New York, plans to launch a project space in Dallas next month in an effort to tap into the Texas city’s growing collector base. The gallery, And Now, is located inside a 1920s ranch-style house and will focus on emerging artists.

Cope says he originally planned to open a space on New York’s Lower East Side, but found the area “over-saturated with galleries”. “I like Dallas because there is so much opportunity, space, ideas, money [and] collectors,” Cope says. “They take risks and have the guts to say, ‘I don’t understand it, but I like it and want more.’ In my experience, New York collectors often focus more on pedigree.”

Cope has roots in Dallas: for six years, he served as the director of the Goss-Michael Foundation, founded by the singer George Michael and his former partner Kenny Goss. And Now is scheduled to open on 18 January with a three-person exhibition by Borden Capalino, Rose Marcus and Eli Ping.

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