Hirst puts Burger King in a spin
By The Art Newspaper. From In The Frame
Published online: 08 July 2012
Canny Damien Hirst makes sure that his work is seen in the most unexpected of places... such as Burger King in Leicester Square in London, the tourist centre of the capital. Hirst's spin painting - which has the catchy title Beautiful Psychedelic Gherkin Exploding Tomato Sauce All Over Your Face, Flame Grilled Painting, 2003 - is on loan to the restaurant according to Marketing magazine which adds: "Burger King claims the last part of the name is particularly apt, given the fact it flame-grills its beef burgers, a cooking method it often draws attention to in its advertising." Over the weekend, visitors to the fast-food eatery seemed blissfully unaware though of the big-name artist in their midst, focusing instead on their fries and shakes.
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