Italian football club sponsors Old Masters show
An exhibition of works from the collection of the Prince of Liechtenstein is backed by a premier league team, but funding amounts have not been revealed
By Gareth Harris. Web only
Published online: 31 January 2012
A major Italian football club has taken the unusual step of sponsoring an exhibition at a remote Italian museum.
Novara Calcio, a premier league team based in Piedmont, is backing the “Treasures of the Prince” show at the Forte di Bard, a 19th-century fortress positioned on a high rocky spur at the entrance into the Valle d'Aosta, north of Turin. The show, which runs until 31 May, includes a selection of 80 works dating from the 16th to 19th centuries by artists such as Rubens, Canaletto, Rembrandt and Bruegel. All the works are drawn from the collection of Hans Adam II, the Prince of Liechtenstein.
Massimo De Salvo, the managing executive of Novara Calcio, explains the motivation behind the financial move, saying: “It generates curiosity simply because there is no link between a football team and the world of arts and culture… I have often visited the place and I particularly admire the way it’s run and the shows on offer. Moreover, I think an exhibition of this calibre will do a lot for such a small Italian region.”
A spokesman for the football club declined to confirm the sponsorship amount or say whether Novara Calcio will support other exhibitions.
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