Keeping the Guggenheim in mind
By The Art Newspaper. From In The Frame
Published online: 16 April 2012
Do you remember every work you ever saw in a museum? Ben Pridmore does. The 34-year-old Englishman and three-time winner of the World Memory Championship recently visited the Guggenheim Museum Bilbao and showed of his mnemonic skills to celebrate the forthcoming 15th anniversary of the institution. In just 30 minutes, Pridmore memorised 50 bits of information about the museum’s collection, architecture and restaurant menu, including works by Jeff Koons, Anish Kapoor, Christian Boltanski, Gerhard Richter, Anselm Kiefer, Richard Serra and Louise Bourgeois. The brainy Brit’s visit can be seen on the Guggenheim’s website.
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