Italy

Mega-ads in Venice must go, says new Minister of Culture

The money to pay for restoration work will have to be raised in other ways
No more mega-ads: newly appointed culture minister Giancarlo Galan says the billboards covering Venice's historic buildings will have to come down

VENICE. Italy's newly appointed minister of culture, Giancarlo Galan, has told La Nuova Venezia newspaper (29 March) that the mega-ads in St Mark's Square and down the Grand Canal must go.

Tourists should not be faced with such as horrible sight, and the advertisers themselves must be finding the ads are bad publicity, he said. The money to pay for the restoration that the advertisements are financing will have to be raised in other ways.

This decision follows on from a widely publicised campaign conducted last October by a British charity, in which a petition against the advertisements was sent to the then minister, signed by Anna Somers Cocks, chairman of Venice in Peril, the architect Lord Foster, and international museum directors Mark Jones of the Victoria and Albert Museum, Glenn Lowry of the Museum of Modern Art, New York, Neil MacGregor of the British Museum, Lars Nittve, then of the Moderna Museet, Stockholm, Mikhail Piotrovsky of the Hermitage, St Petersburg, Malcolm Rogers of the Museum of Fine Arts, Boston, and Martin Roth of Dresden State Museums.

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Comments

9 May 11
22:18 CET

COLLARGE, UK, BOURNEMOUTH

I remember seeing these adds when we were there in 2009, we just moved on as it wasn't very photogenic in that spot with those screens in the background. I found Rialto Bridge more irritating with lots of banners hanging from it, constantly trying to avoid them when taking a pic. I did love our trip and the 5 days we spent were fantastic, but having seen Rialto Bridge and then had a Italian meal served by an indian which was run by indians right next to Rialto, the whole authentic bit wore off fairly quickly, which really is unnecessary as the amount of money invested in this place keeping it original far out ways these tacky little efforts.

7 Apr 11
6:27 CET

SEDEF PIKER, FREEHOLD, NJ

I hope the fast food chains will be next. I was devastated when I saw one right across from the Sagrada Familia in Barcelona.

6 Apr 11
2:23 CET

MARTHA WEHRENBERG, VALPARAISO IN

Perhaps once again my family and I will be able to once again visit this stunning city. We have boycotted Venice since the ads have ruined its beuaty.

5 Apr 11
21:8 CET

EDWARD HARKINS, GLASGOW, SCOTLAND, UK

I hope I’ll be able to rescind my post last October: This summer we went on a day trip to Venice. My wife had longed to visit it. I also wanted to see the original Doge’s Palace – because industrial philanthropists of Victorian Glasgow had built a replica edifice in Glasgow that stands to this day. Imagine our horror, approaching Venice in much anticipation over the lagoon to find a quarter or so of the Doge’s draped from pavement to roof-top and around the gable, in hoardings advertising ‘Italy Toy Watches’! The example of the vandalism to the Rialto Bridge shown here says more. Corporate stupidity, arrogance, vandalism and despoliation come to mind. Some corporate suites need to join one of the visiting tourist parties and learn of the deeply negative publicity generated for their companies by these acts of cultural philistinism. To the mayor of Venice - we and our friends won’t be back to this kind of Venice. To see the Doge’s in some of its replicated glory – come to Glasgow!

4 Apr 11
16:56 CET

JOHN WILLENBECHER, NEW YORK CITY

The solution is clear: let Bulgari and all the rest give the money and have their 'ads' -- but make them a simple text, classic and restrained. Just say in tastefully designed letters in the middle of a blank field: Restoration funded by Bulgari Inc. Basta cosi. It's the garishness that offends, not the idea that someone is getting credit for doing a public service.

4 Apr 11
16:52 CET

NEERY MELKONIAN, NEW YORK CITY

Fantastic, bravo! May other cities throughout the world follow the example!

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