Museums
New font for Rijksmuseum rebrand
By The Art Newspaper. From In The Frame
Published online: 28 August 2012
Unveiling the new logo at the Rijksmuseum
The Rijksmuseum in Amsterdam has been radically rebranded in time for the long awaited reopening of the museum in April next year, with a jaunty new house style for its catalogues, signage, paper and posters. "My starting point was the fact that the Rijksmuseum is a national museum with international appeal. The design is clear and powerful and anchors the museum in the present," says Irma Boom, the Dutch designer behind the overhaul. The revamp even incorporates a typeface named de Rijksmuseum, which was specially developed by the typographic designer Paul van der Laan of the Bold Monday font foundry.
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