Rome’s institutions buddy up to boost attendance
In a one-year trial starting this summer, visitors can get a combined ticket for the Vatican and Capitoline museums
By Tina Lepri and Hannah McGivern. Web only
Published online: 12 June 2014
Tourists and residents in Rome will be able to buy a combined admission ticket to the Vatican and Capitoline Museums in a one-year trial starting this summer. It is hoped that the Vatican’s popularity (it was the fifth most visited art museum in The Art Newspaper's April report, attracting 5.5 million people in 2013) will boost attendance at the less well-known Capitoline Museums.
The Vatican website will automatically generate a voucher for reduced admission at the Capitoline with every advance ticket sold. Meanwhile, until October, visitors buying tickets at the Capitoline, the Ara Pacis Museum or at information points in Rome’s historic centre will get reduced entry at the Capitoline if they reserve a ticket for the Vatican Museums at the full price.
The Vatican is also taking steps to rehaul the pedestrian entrance to its museums. The Italian culture ministry has approved measures to install protective roofing and multilingual signs along the queuing route.
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