Contemporary art

Shades of Freud


Freudian shades

Sometimes a cigar is just a cigar, but sunglasses can be so much more. New York’s Neue Galerie is selling Sigmund Freud-style sunshades for $385. The Viennese father of psychoanalysis would be shocked to discover that his early 20th-century “signature” reading spectacles have been turned into a fashion statement, with darkened lenses for the wearer to hide behind. A Neue Galerie statement explains that “his circular eyeglasses remain a distinct [distinctive?] part of Freud’s visual identity and memory, and the Sigmund Freud Sunshades are a contemporary tribute to this legacy”. For those wanting to protect their “hand-crafted celluloid frames styled faithfully after Freud’s everyday eyewear”, there is a leather case—for just an extra $95. The gallery director, Renée Price, tells us that for several years they have sold the limited-edition case, authorised by the Freud Museum in Vienna, and “we then decided to fill it!”—hence the launch of the Freudian shades.

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