Unilever ends Tate Turbine Hall sponsorship
Company bows out with Tino Sehgal’s performance piece
By Gareth Harris. Web only
Published online: 14 August 2012
Unilever, the Anglo-Dutch conglomerate, has ended its sponsorship of Tate Modern’s Turbine Hall annual commission that since 2000 has resulted in 13 high-profile, large-scale pieces.
Tino Sehgal’s These Associations (until 28 October), the first “live” work in the vast space, will be the final work in the Unilever-sponsored series.
The commissions have included Olafur Eliasson’s The Weather Project, 2003-04, Doris Salcedo’s Shibboleth, which featured a crack running the length of the former power station, 2007-08 and Sunflower Seeds by the Chinese artist Ai Weiwei, which was unveiled in October 2010.
Unilever has provided £4.4m sponsorship in total including a renewal deal of £2.2m for a period of five years agreed in 2008; the company will, meanwhile, continue as a corporate member of Tate.
“We will start discussions with other companies about the sponsorship of the Turbine Hall commission from 2014 onwards,” said a Tate spokeswoman.
Other prominent Tate sponsors include oil giant BP and the multinational media organisation Bloomberg.
The Turbine Hall is due to temporarily close next year to enable construction to go ahead of the gallery’s Herzog & de Meuron-designed extension.
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