The Art Newspaper

Vezzoli’s pop-up museum in Paris

The Italian artist plans to open a 24-hour-only museum at the Palais d’Iéna in Paris

By Charlotte Burns. From Art Basel Miami Beach daily edition
Published online: 02 December 2011

Francesco Vezzoli pictured as Perseus

Francesco Vezzoli (pictured as Perseus above) is embarking on a new flight of fantasy, this time in collaboration with the Prada Foundation and AMO by Rem Koolhaas, the off-shoot of his OMA architecture studio. The Italian artist’s latest fictional endeavour is a 24-hour-only museum at the Palais d’Iéna in Paris, which is due to open its doors on 24 January 2012. The artist, who previously created a trailer for “Caligula”, a movie that did not exist, says he is “again walking the ever-thinning line between the art world and the entertainment industry”. Full details are yet to be confirmed, but Vezzoli describes the project as a “high standard architectural intervention” and says the art itself “will dangerously resemble advertising tools”. He promises that it will look like a true Vezzoli retrospective, but in pure H&M style, “as Mrs Prada cleverly defined it”.