Fairs
United Kingdom
Zoo says no to 2010 edition
Cutting-edge fair is taking a year off during "treacherous" times to review its game plan
By Charlotte Burns. Market, Issue 214, June 2010
Published online: 26 May 2010
Zoo, held last year in Victorian industrial warehouses in London's East End, will not be returning for a seventh edition this October
Zoo, the cutting-edge companion to London’s Frieze Art Fair, is taking a year out, and will not return for a seventh edition this October. “Times are still a bit treacherous, so it seems an appropriate moment to review what we do,” said director Soraya Rodriguez. “Buying is not at a level where I could guarantee people will make costs back.” As to rumours that the fair had been considering a move to the ICA, Rodriguez said there “had been conversations”, but that “they didn’t come to much”. Asked whether Frame, a new young galleries section at Frieze last year, had stolen Zoo’s thunder, Rodriguez said the “fantastic section” needs to “settle down before we decide how best to sit alongside it”.
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