Collectors Australia

A “subversive Disneyland” at the end of the world

The gambling millionaire David Walsh is opening a museum in Tasmania that will be unlike anything you’ve ever seen before

Tasmanian collector David Walsh owns Jenny Saville's Matrix, 1999 (above), which he describes as "one of the pieces I like most"

Imagine a museum that assaults every sense as you walk through its rooms. A museum where the rotting flesh from one work of art is fed to the mechanical digestive system of another so it can be processed and turned into excrement; where the mutilated bodies of suicide bombers are sculpted in chocolate and the Bible and Torah are displayed with bombs inside them.

Imagine a museum that overturns virtually every accepted notion of institutional practice: an underground museum with no natural light, with a deliberately confusing design so visitors get lost as they wander through its halls, and a museum which, in places, is incredibly noisy and very, very smelly.

This is the vision of David Walsh, mathematician, professional gambler, vineyard and brewery owner, who describes his Museum of Old and New Art (Mona) currently nearing completion outside the Tasmanian capital Hobart, as both an “unmuseum” and a “subversive Disneyland”.

Mona has been under construction for the past three-and-a-half years and, if all goes according to plan, it will open to the public in January free of charge. We recently visited Walsh and were given a rare interview as well as a first look at his new building and the art he has collected to go inside it.

Confounding expectations

David Walsh is not like most collectors. For starters he does not seem to care what people think of him or his museum. Here are his views on the potential benefits Mona will have to local business: “We don’t know whether I’m going to make any difference to the economy and I must say I don’t particularly care. If it happens, great. If it doesn’t happen, I don’t give a shit.”

The 48-year old Tasmanian, who made his money by developing complex gaming systems, describes himself as a “full-on secularist”. “Mona is my temple to secularism,” he adds, explaining that he is interested in “talking about what we are”, in other words what makes humans human. “People fucking, people dying, the sorts of things that are the most fun to talk about.”

The first of many surprises for visitors will be the building itself. When you approach Mona from the ground, it is nowhere to be seen. Visitors to Moorilla, Walsh’s six-acre estate overlooking the River Derwent, will see a glass-fronted restaurant perched on the edge of a cliff, eight pavilions offering luxury accommodation, a vineyard and a brewery but no sign of a major museum building. The entrance is a small pod-like structure leading to an elevator and a staircase which winds its way underground.

What awaits you inside is both spectacular and completely unexpected. Mona is huge, with around 6,000 sq. m of display space over three floors. Because it has been excavated out of a cliff, the architect Nonda Katsalidis of the Melbourne firm Fender Katsalidis had to remove around 60,000 tonnes of earth and sandstone, before building could begin. The result is breath-taking. One wall of the museum is the sandstone cliff. From there the architect has built out towards the river using steel and concrete.

While most galleries greet the public with a ticket or information desk, the first thing visitors to Mona will encounter is a bar in the foyer. Drinks will not be allowed inside the galleries but Walsh says he likes the idea of “visitors revisiting the art with an accumulating alcoholic insight”.

From the bar one enters a labyrinth of rooms in every shape and size. Some have low ceilings because of the physical constraints of the site and are too small to contain more than one installation, others are vast and offer long vistas towards distant works of art. No room is the same as any other. It is easy to get lost. “Mona is very difficult to navigate, that’s the point,” says Walsh, suggesting he wants visitors to surrender to the experience.

The art on show will cover three main areas. There will be the antiquities Walsh first started buying 20 years ago—his collection includes seven Egyptian mummies, ten Roman mosaics, Mesopotamian cuneiform tablets and thousands of Greek coins.

Then there are the Australian modernists: Sidney Nolan, Charles Blackman, Arthur Boyd and John Perceval. His collection in this field is “extraordinary”, says Mark Fraser, former head of Sotheby’s Australia who has worked for Walsh since 2007 as director of his art operations. It includes Nolan’s monumental work Snake, 1970-72, made up of 1,620 individual panels which will cover a 45-metre curving wall in Mona that has been designed specially for the work.

Finally there is the international contemporary art which Walsh has been buying for around ten years. He now owns some 300 works, many of them large-scale. More have been commissioned for the opening of Mona. These include a new version of Wim Delvoye’s Cloaca. The machine, which simulates the human digestive process, creates excrement which is apparently indistinguishable from the real thing. It will be the first version of the work which Delvoye has sold to a museum.

“Originally, I was adamant that I would never sell a Cloaca machine,” says Delvoye, explaining that he did not trust institutions to look after it properly. “It’s not a commercial piece but David is special. He’s not just acquiring pieces. He goes for [art] that requires a lot of engagement from the collector. He loves that.”

Delvoye says he has been in talks with Walsh for the past two years and “once we decided where Cloaca would be placed permanently, we started a dialogue with the architects so the space would be completely adapted to the piece…the pipes, the electricity, the air, the water, we were very interested in that because we want to connect Cloaca with that.” Unlike previous versions of the machine, the new Cloaca will be suspended from the ceiling, like a “hanging toilet”, says Delvoye.

Walsh says he intends to feed the machine with the rotting meat from another work of art, a 1998 Untitled installation by Jannis Kounellis which incorporates seven carcasses of beef. These will be left hanging in the museum for three days before they are used in Delvoye’s installation.

The smell of the rotting beef and the excrement from Cloaca may be too much for some visitors but to Walsh they are important. “Aren’t we just machines for manufacturing shit?” he asks. “Real people try to conceal the various modalities that they operate in,” he says.

What we try to hide, Walsh is determined to investigate. Another commission for Mona is a toilet customised by the Austrian artists’ collective Gelitin which will be placed unmarked in a row of cubicles. Unsuspecting visitors who enter will find themselves inside Locus Focus, a work which uses an integrated four-mirror system and a binocular to give you a personal encounter with your own bodily functions you are unlikely to forget. By looking through the binocular you can see “your ass like you never did before”, explains Wolfgang Gantner of Gelitin. “The drama happens by watching your sphincter slowly opening and releasing the digestive byproducts. It’s a very weird feeling seeing and experiencing your body in that way, hypnotic.”

Walsh believes the toilet is a metaphor. “A big theme of mine is compartmentalisation and sanitisation,” he says. “All the things we fuck up are because we defer responsibility. So this is a rather unsubtle metaphor for saying ‘Let’s just see what it is that we do exactly.’”

Some visitors may find these displays shocking, even disgusting, a reaction Walsh welcomes. “There’s a lot of controversial stuff [which will go on display]. And, hopefully, it will cause a backlash because that’s how you attract visitors and also I want to get some discussion going.”

In addition to the scatological, there will be plenty of other works likely to produce strong responses. They include Stephen J. Shanabrook’s On the Road to Heaven the Highway to Hell, 2008, a sculpture cast in chocolate depicting the mutilated body of a suicide bomber, and Gregory Green’s Bible Bomb #1854 (Russian style), 2005, a mixed media “bomb” in a Bible and similar works which use the Torah and Koran.

To suggest, however, that Walsh is only interested in the controversial is to miss the point, says Olivier Varenne, a London-based curator who has worked for him for five years scouting out potential purchases. “David has a very big sensibility. Every time there is poetry or humour or derision in art, I enjoy showing David these works,” says Varenne.

There is indeed poetry and delicacy in many of Walsh’s acquisitions such as Tracing Time by British artist Claire Morgan, an installation of hundreds of four-metre-long threads which run from the ceiling to the floor. On these Morgan will place between 3,000 and 4,000 dandelion seeds, each one glued on individually by hand.

Anselm Kiefer’s monumental Sternenfall/­Shevirath ha Kelim, 2007, a haunting installation of lead books on steel shelves with broken glass, which was first shown at the Grand Palais in Paris, will get its own building. “We’re building a separate pavilion to display [it] because Kiefer demands pavilions so he’s going to get his fucking pavilion,” says Walsh.

Another beautiful installation will be Cuban artist Wilfredo Prieto’s Untitled, 2004, which consists of 6,000 white books and newspapers in a library which fills an entire room. Every single publication is blank says Walsh who adds that the work is “one of my favourites”.

Mona will also have a real library on site, housed in a building by the Australian architect Roy Grounds who designed the first buildings at Moorilla. These were the homes of the Italian family that first developed the estate and eventually sold it to Walsh (the entrance to the museum also incorporates a Grounds building). The library will house Walsh’s collection of several thousand art and science books and will be connected to Mona via a 40-ft tunnel. It will be one of the few quiet places in the complex. “Throughout the Mona galleries, there will be soundspill from installations,” explains Fraser.

Making money

Walsh is spending A$100m (£58.5m) developing his Moorilla estate. Around A$76m (£44.5m) of this is going on Mona. The art collection has cost another A$100m. So where does the money come from?

In the late 1970s Walsh dropped out of university where he was studying maths so that he could gamble. He started by counting cards at blackjack which he says “anybody can do” by mastering certain techniques. “That stuff is easy.” It was so easy for Walsh that casinos now restrict his betting. A spokesman for Federal Group which runs two casinos in Tasmania said that Walsh “is permitted to play blackjack at both properties, however, with bet limits in place”.

Walsh’s real interest, however, was the development of a mathematical system that allows him and his partners to bet on horses and win. The process took time. “I spent over 100 hours a week working on it for most of the 80s and early 90s,” says Walsh. Around 15 or 20 years ago, Walsh and his partners cracked it. “It’s been working consistently since then,” says Fraser.

Although Walsh is regularly referred to as Tasmania’s richest man, there are no published estimates of what he’s worth. He says he is currently short of cash and has had to borrow money to pay for Mona. “Since the museum asset would probably be valued at zero at this precise point I have negative wealth. The cash flows in pretty readily however and this situation will remedy itself (or not).”

Today Walsh says he spends about “two days a week” on his gambling interests. Although these have made him a fortune, he denies that he is particularly clever. “I’m ballsy. I have a different attitude to risk to most people. And because I got lucky it looks like I know what I’m doing. It’s an example of Darwinian survivor bias. If I was one of the million people who tried to gamble and didn’t succeed at it, you wouldn’t be interviewing me.”

So does Walsh gamble with the value of the art he buys? “A number of the works I buy are without any resale value at all—site specific works or works that are so obnoxious nobody would want them. I also don’t think the art market (like all financial markets) is particularly forecastable so whether work appreciates in value is unknown to me. That being said I don’t mind making money. I do sell work, particularly at the moment when I am short of cash, but what works to sell is about how my tastes have changed more than value.”

Walsh’s changing tastes will of course dictate what goes on show at Mona. He is keen to stress there will be no formal curatorship. “I believe most curation is bullshit…curators tie together a bunch of stuff they can get their hands on then create the most abstruse and obtuse reality and, in the end, fill an exhibition up with a few things that are slightly connected and the upshot is that about 30% of the art is just there to fill space.”

Mona will do things differently. Works from every period and style will be juxtaposed in ways you are unlikely to see elsewhere. A Roman-period mummy will be displayed alongside “a fairly dynamic video work which hopefully will recontextualise it,” says Fraser. The underlying theme, will be artistic motivation. “No one makes art for art’s sake,” says Walsh. “There are only two reasons to create art: to get laid or defy death.”

“The point is we’re looking at all art as being contemporary,” says Fraser. “It’s all survived to this day. It was all made for some interesting reason. We’d like to talk about why people are creative and why they make art. Is it as Darwin might have argued that art was a fitness marker, it basically made us sexy? I think David would argue that artists get more sex than the rest of the population.”

So is Walsh building a museum to get laid? “Absolutely, it’s a blatant case of ‘come upstairs and look at my etchings’ or in my case, downstairs,” he says.

Fraser cites the John Soane museum in London as an inspiration. “Here was someone who didn’t come from a privileged background but found money and built something that he liked, that he wanted, and displayed the things that meant something to him. So, in a way, we’re looking back to that late Enlightenment period again and we want to re-explore that Enlightenment idea of a cabinet of curiosities.”

An exhibition at Mona, to be organised by renowned French curator and museum director Jean-Hubert Martin, who organised the influential exhibition “Magiciens de la terre” in 1989 at Paris’s Pompidou Centre, seems particularly appropriate in this context. Martin will be given access to the millions of objects in storage at the Tasmanian Art Gallery in Hobart and, from there, select works for his show at Mona in 2012. The exhibition will follow a Wim Delvoye retrospective opening around October 2011. “I am David’s first one-man show and I am very flattered. I will not disappoint him,” says the artist.

As well as the exhibitions, the displays from Walsh’s collection will rotate regularly. And Walsh will have sophisticated technology to help him decide what to put on show. Visitors to Mona will be given a device which will help them navigate the galleries and will give them information about the works of art (there will be no wall labels). It will also track the time visitors spend in front of each work so Walsh will have very precise information about what people like and what they don’t.

Walsh will also be observing visitors in another way. Mona will include an apartment for Walsh and his two daughters which will be accessible via a concealed doorway in one of the galleries. A small window is being built in the floor so Walsh can peer down on the public below.

What Walsh still doesn’t know is how many members of the public he will have to peer down upon. How many will come to Mona? His estimate is around 1,000 a day. “Tasmania gets 800,000 visitors a year and most of them come to Hobart. If they know about Mona, they’ll come to see it.” If Walsh is right and visitor numbers are high, he says he will build a new hotel at Moorilla to accommodate them. Meanwhile he says a permanent and frequent ferry service is being set up to shuttle visitors back and forth from Hobart to Mona.

The legacy

Many collectors want their names permanently inscribed on museum buildings or forever associated with endowments and bequests. Walsh is not one of them. “I don’t believe that I am anything other than organised matter and I am quite sure that whatever is the essence of me will cease to be [after I die]. I find projecting myself into the future beyond the point where I am organised matter is of no interest to me at all.”

He’s not kidding. Because of the way it is built Mona is programmed to self-destruct. “If I cared about longevity, I wouldn’t have built a museum a couple of metres above the sea level. The Derwent is a tidal river. In 50 years, there’s going to have to be a lot of money spent on Mona or it’s going to be underwater.”


David Walsh in his underground museum: "I'm ballsy. I have a different attitude to risk to most people..."
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Comments

18 Sep 11
22:32 CET

ALAN PEARSALL, MELBOURNE

I have just seen the ABC Collectors programme. Friends and I are travelling to Hobart in November to see Mona. We all wish we could go right now.

10 Jan 11
14:34 CET

TERRY CARR, HOBART

THANK YOU, I loved what you had there before and how it was presented, the new MONA Is going to be brilliant I expect, glad it is at the end of the earth, and that its not designed to attract wealth to the state, and that its pure love of subjective expression and power of visual art. YAY!!

3 Jan 11
2:47 CET

LEAH HUNT, HOBART

This is brilliant....just what the world needs. I am in awe and can't wait to feed my senses.

23 Dec 10
15:49 CET

WES BARWICK, HOBART

I have been watching with interest and can't wait to see the new MONA. It will put Hobart on the world ART MAP...another Gugenhiem?. Well done David & good luck..it's great to see you puting your money into Art rather than buying a football team

21 Dec 10
10:6 CET

DANNY, SYDNEY

Unlikely events of 2011: A Koran with a "bomb" in it. The bible and the Torah, however, are fair game. Let's see how "ballsy" you really are.

17 Dec 10
17:0 CET

BRETT MALONE, HOBART

I live here. We got lucky with David. The shit machine is entirely appropriate. It could be seen as a grounding device for someone who neither gives or takes it.

19 Nov 10
13:39 CET

RICHARD VIVIAN, DAYLESFORD

I don't think this guy is pretentious or obnoxious, he is just him and I admire him for that. Having said that I don't think this world needs any more arse gazing, but I can't wait to get down there and take a look :)

24 Oct 10
15:49 CET

CHARLES WINDSOR, LONDON

What a throughly pretentious demented and obnoxious character. Worse, judging from the sycophantic comments above, he is not alone in his sordid dementia. And why does he need a s***-making machine when he is clearly so full of it himself?

14 Sep 10
15:17 CET

CLAIRE, LONDON

David Walsh's vision is fucking brilliant. How much more completely un-influenced by the neurotic pretensions of our society could somebody possibly be. As someone already said, what good fortune that this attitude is combined with money, thus resulting in us being able to see something (that is not a natural phenomenon) that really is for once genuinely moving / shocking / different. And the fact that it is at the end of the world, and will get few visitors, and is going to flood, and he doesn't give a shit, makes it all the more visionary.

13 Sep 10
16:4 CET

ANON, LONDON

Bravo! I am delighted that this museum is in Tasmania...

24 Aug 10
14:47 CET

READER, SAN FRANCISCO

Thanks for the interesting article. Now I know how to save a bundle by not flying to Hobart to see a madman's fantasy.

19 Aug 10
21:9 CET

SINGER FAN, TORONTO

Mounting a piece like the Kounellis "Untitled" as a permanent installation is deeply troubling given its requirements of seven carcasses of beef every three days. Is there not enough waste and suffering of animals for our purposes? Do we really need to kill more animals for yet another human project? Why not feed Cloaca the carcasses of humans who have expired. That would fulfill both the artwork's requirements and the collector's need for controversy.

19 Aug 10
21:13 CET

TIRZAH, SEATTLE

Thankyou and Goodmorning, definitely will look forward to spending time at the Mona. Meanwhile I'll be keeping a fresh perspective on "people fucking and people dying", and the "manufacturing machines" that we are. Cant wait to sit on sphincter alley.

31 Jul 10
7:45 CET

ED MAKOWSKI, MILWAUKEE, WI, US

Fantastic that money, a divergent opinion, and gutsy pluck ended up in the same place.

26 Jul 10
14:58 CET

PICKING BOOGAS, HOBART

How refreshing. Sounds like it will be very confronting, which is good. Sounds like the sort of art the adult child in all of us would really like to not only see, but think about, and could never bring ourselves to admit, or ask for it. Or simply didn't have the cash or wherewithal to procure it. Art that we look at and in some weird, even perverted, way, see things we can relate to or identify with. Not necessarily always in the sense of, I agree with that, or I would do that, or I like that, but that's different or interesting or shocking or exciting or, simply, not boring. There is much to yawn about in this human experience thing. It seems like Mona will be something that will at least keep the pulse at a reasonable level of arousal. Thanks for investing in people David. And Tasmania. We'll enjoy it, and thankyou for that. Or, as some might say, fuck you weirdo. I think you will, as would I, enjoy each in fairly equal measures. Looking forward to the opening.

25 Jul 10
17:33 CET

GOODY, HOBART

Mueseum of antiquities building is now the entrance to the museum, will still have the cool door, It will house a big round glass elevator. I have access to the site now and it is amazing, regardless of the art , the building is just fantastic and worth going to just to see on its own.Wait untill you see what he has planned for the tunnel.....

23 Jul 10
16:15 CET

NOT IN HOBART, SYDNEY

Build it and they will come. Yeah, right. I'm predicting small audiences. 800,000 people might visit Tassie, but how many are interested to see 'in your face' art? And how many of those who are interested will go to the trouble to find the place? Interesting project, though.

22 Jul 10
16:55 CET

KT PRESCOTT, MELBOURNE

Mona should get snuff puppets to perform at their gala opening

21 Jul 10
15:8 CET

OUR MAN IN CANBERRA, CANBERRA (NOT SURPRISINGLY)

Enjoyed the bar idea and the 'tude. More power to your arm Davo. As Roy and HG are wont to say - love your work, love your gear. Can't wait to see the Mona in person.

21 Jul 10
15:9 CET

JACQUE, MENA CREEK FNQ AUST

I want to go to MONA now, how about a sneak preview! I hope when the tide finally rises the art has been floated elsewhere... it's fine for David to not want to be remembered [in death]but even he has collected very old pieces that could do with a little more ageing. Great article and well done David, I'm looking forward to visiting the gallery and being grossed out.

21 Jul 10
1:51 CET

PETER MILLER, HOBART

I live in Hobart & don't know much about "ART". Sounds good to me & I will attend with friends.David, please keep bar prices the same as pub prices.

19 Jul 10
18:6 CET

MIKE, BARCELONA

It's about time someone did something like this. Three cheers for you David Walsh... I hope to see you on the list of top most influential people in the art world this year.

19 Jul 10
18:5 CET

JOSH, MELBOURNE

What a character - love it.

16 Jul 10
18:44 CET

CHIARA, LONDON

Amazing!! can't wait till the opening, too! It will worth the travel.

16 Jul 10
14:30 CET

KAY MALLINSON, HOBART

Can't wait till the opening!

16 Jul 10
14:30 CET

AIDASONG, MELBOURNE

Building a gallery and collecting art to get laid.......visionary! I adore the stripping back of pretension and sense of hallowed awe that wraps around what we call art. Mr Walsh is a breath of fresh air indeed and a true patron. More power to his madness.

16 Jul 10
14:30 CET

PATRICIA SMITH, NEW YORK

Great article. Alas this is the end of the world for many. I can agree on the very base motivation behind art work but not on his view of curators. Why is he using one at all?

15 Jul 10
21:28 CET

FRANCES BELSER, ZURICH

MR WALSH MADE IT CLEAR! “I believe most curation is bullshit…curators tie together a bunch of stuff they can get their hands on then create the most abstruse and obtuse reality and, in the end, fill an exhibition up KIEFER WILL GET HIS FUCKING PAVILLION... what a compliment.. bravo I'll be there

15 Jul 10
14:53 CET

JANE O'NEILL, MELBOURNE

This is so refreshing! Finally someone in charge of an art institution who is not besotted with power.

15 Jul 10
14:53 CET

HONEYBOWER, BURNIE

What happened to the museum of antiquities, in that classic white house, with all of the Roman mosaics and that awesome entry door?

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