Turner prize-winner Steve McQueen has a CV that makes lesser mortals salivate, from representing the UK at the Venice Biennale in 2009 to bagging a Best Picture Oscar in 2014 for the epic Twelve Years a Slave. He can now add arty perfume ad to his list of achievements, having shot a steamy video for Burberry’s new scent for men called Mr Burberry. The raunchy film features Josh Whitehouse and Amber Anderson as lovers enjoying a dirty weekend (McQueen’s words, not ours) in London. The Daily Telegraph liked the steamy promo, saying: “It is McQueen’s first commercial film—and a distinctive one.” But the Guardian was sniffy, quipping: “Like his Oscar-winning contemporaries (Martin Scorsese, Sofia Coppola), McQueen has been bestowed the directing privilege that really matters: being paid lots of money to film two pretty people sniff each others’ necks… this might be the closest McQueen gets to filming a spin on Fifty Shades of Grey.”
