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Listen up, Elon: Clifton Suspension Bridge Museum makes dramatic exit from X

Bristol institution makes waves after quitting social media platform

The Art Newspaper
18 November 2024
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Clifton Suspension Bridge in Bristol 

courtesy Clifton Suspension Bridge (X)

Clifton Suspension Bridge in Bristol

courtesy Clifton Suspension Bridge (X)

Following X supremo Elon Musk’s very vocal decision to support Donald Trump in the recent US presidential election, social media devotees the world over are debating whether to ditch the platform in favour of newer options such as Bluesky. Last Wednesday (13 November) The Guardian caused much discussion when it decided to jumped ship, and now so has—wait for it—the Clifton Suspension Bridge Museum in Bristol, UK.

“With the rise in inappropriate content and decrease in meaningful engagement with our followers, we have chosen to no longer post to this account,” the museum recently declared before bowing out of X. The huffy exit prompted a flood of sincere (and not so sincere) responses.

“In a move that will surely come as a blow to tech billionaire Elon Musk’s global social media platform, the Clifton Suspension Bridge and Museum has announced that it too will boycott the online messaging site,” reported the UK publication The Spectator. Journalist Eilis O’Hanlon was more magnanimous, pointing out: “All credit to Clifton Suspension Bridge. At least they did leave Twitter, rather than just constantly saying they would.”

The bridge, which opened in 1864, is considered an architectural gem. “Clifton Suspension Bridge is one of Bristol’s most recognisable structures. Designed by Isambard Kingdom Brunel, it marks a turning point in the history of engineering and has come to symbolise a city of original thinkers and independent spirit,” says the website, proudly.

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