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Giorgio Armani, designer who changed how museums engage with fashion, has died aged 91

As well as for his iconic designs, Armani will be remembered for his broad cultural legacy

Tom Seymour
5 September 2025
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Giorgio Armani alongside his portrait by Andy Warhol, Milan, 2004

Independent Photo Agency/Alamy Live News

Giorgio Armani alongside his portrait by Andy Warhol, Milan, 2004

Independent Photo Agency/Alamy Live News

Giorgio Armani, the Italian fashion designer whose work extended into contemporary art and museum culture, has died aged 91.

Born in Piacenza in 1934, he founded his eponymous label in 1975 with his business partner Sergio Galeotti, and by the 1980s had become one of Italy’s leading designers. His company grew into a global brand across fashion, fragrance, interiors and sport.

Armani was the first fashion designer to be the subject of a solo exhibition at the Solomon R. Guggenheim Museum in New York. Curated by Germano Celant in 2000, the retrospective marked a turning point in how museums engaged with fashion, paving the way for subsequent shows on designers at major institutions.

In 2015, to mark the 40th anniversary of his company, Armani opened Armani/Silos in Milan. The converted warehouse serves as both an archive of his designs and a cultural venue; Armani used the space to connect fashion with wider fields of visual culture, focusing in particular on photography. The space has staged retrospectives of Aldo Fallai, a close collaborator since the 1970s, and Peter Lindbergh, whose black-and-white images became closely associated with Armani’s visual identity.

Throughout his career, Armani collected photography and supported exhibitions internationally. His philanthropy included sponsorship of exhibitions such as Magnum on Set at the Museo della Permanente in Milan in 2011, loans from his archive to institutions including the Victoria and Albert Museum in London, and funding for shows at venues such as the Guggenheim in Bilbao.

These activities contributed to the growing presence of fashion within the contemporary art world and museum programming. Later initiatives by brands such as Prada, which established the Fondazione Prada in Milan in 1993, and Chanel, which has sponsored museum shows at the National Portrait Gallery in London and the Leeum Museum of Art in Seoul, confirmed the importance of this crossover.

Armani’s approach was characterised by long-term commitments. Armani/Silos continues to operate as a cultural venue, hosting exhibitions beyond the designer’s own work. His investment in photography and in placing fashion within an institutional framework has been cited as influential in shaping the way museums approach the subject today.

While best known for his contribution to fashion, Armani maintained that clothing, photography and art were interlinked. While his name is now a byword for elegance, and his clothes are worn by millions, his support for museums and artists also ensures his passing is connected to a broad cultural legacy.

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