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Sold out: Dior on track to become V&A’s most successful show ever

“Many people are buying membership just so they can get in,” ticket attendant says

An installation view of the Christian Dior: Designer of Dreams exhibition at the Victoria and Albert Museum in London © Adrien Dirand

All pre-bookable tickets for the Dior: Designer of Dreams show at the Victoria and Albert Museum (V&A; until 15 July) in London have sold out, making the exhibition one of the V&A’s most successful and lucrative shows ever.  

Tickets are priced at £20 to £24 with concessions available. Extra tickets will be released monthly around the 15th while a limited number of tickets can be bought from 10am at the museum. Members of the V&A can still access the exhibition nonetheless. “Many people are buying membership just so they can get in,” said a ticket attendant at the exhibition.

The show charts the history and influence of the late French fashion designer who was also a committed Anglophile. Highlights include a haute couture Barnabé suit dating from 1949, a delicate embellished dress worn by Princess Margaret on her 21st birthday, and garments designed by successive Dior creative directors such as John Galliano and Maria Grazia Chiuri.

Comments on the museum’s Instagram feed reflect the frustration felt by some disappointed Dior fans. “Please tell me fashion will come to V&A Dundee [the museum’s Scottish satellite] at some point,” says one contributor. Another says that “it’s a shame that there are great exhibitions in London but everything is ‘sold out’… what is the point apart from discouraging people from going to the museum?”