Pace launches art and tech branch

Pace Gallery (B5) is starting an art and technology programme with two high-tech additions to its artist roster: Random International, the UK collective behind the Rain Room, and the Japanese group teamLab. The gallery plans to present digital work by teamLab in February and an immersive installation by Random International next autumn, in its pop-up space in a former car dealership in Menlo Park, California. Pace Art & Technology will organise other projects in pop-up spaces internationally and in the gallery’s 60,000 sq. ft New York flagship, which is due to open in early 2018. “I am fascinated by the rise of the art and technology collective and what it means for the evolution of art,” says Marc Glimcher, the president of Pace.