In the frame

Art Mallorca: when Love Island meets the art world

Event aims to become the Mediterranean’s premier art fair, against stiff competition

Sun, sand and sangria—Art Mallorca will launch next year © CC0 Public Domain

Art people like sun, sand and...sangria and art people like fairs (presumably, they keep going to them).

Combine the two and you get Art Mallorca which, when it launches at the Palma Congress Centre from 20-23 September next year, hopes to become “the Mediterranean’s premier art fair”, against stiff competition from...

The fair will coincide with the Nit de l’Art, a lively night of exhibitions and performances that takes over Palma’s historic quarter of Palma. Last year, Goldie Hawn, Eva Longoria, Sting, Antonio Banderas and Melanie Griffiths were all spotted , prompting rumours of a Balearic remake of Mamma Mia.

Like all grand plans, the Art Mallorca dream began at dinner. “The idea first began to germinate following a dinner conversation between Heinz Holtmann, the original founder of Art Cologne who also created the first Art Mallorca in conjunction with Art Cologne many years ago and Matthias Ruethmueller of the Basel Art Center” says the fair’s founder and director Sixtine Crutchfield. “Matthias decided with the help of Mr Holtmann that he would reinvent the fair.” 

So far, Crutchfield says, the idea has been well received and the plan is for the fair to have around 30-50 exhibitors. Crutchfield says she hopes the fair will be a more relaxed stop-off for galleries before the London and Paris fair seasons get going.

Someone book Casa Amor.