© Paul Kindersley
Step 5: Next, cover yourself in gold! As we all know, from an 18-carat toilet for Donald Trump to a Rococo frame in Frieze Masters, if it glitters, it’s worth more. Contouring à la the Kardashian clan is still in, and so I’ve highlighted my cheeks and eyelids in a nod to the 70s, Studio 54 and, of course, the hallowed golden arches of McDonald’s… Consumerism rules, kids, and this look is as good as a coffee-table book for your personal brand. One can never have enough gold, and I advise piling it on until one resembles something akin to Cellini’s Salt Cellar.