Barbenheimer has lessons for us all

Could museums replicate the unlikely film pairing that became a massive hit?

Art marketarchive

Ads for art get professional with a $6 million budget for

A slick campaign of prominent ads for multiples by contemporary artists is being counted in London, New York and San Francisco

Art marketarchive

Sue Runyard's new practical handbook explains how to sell your museum

A introduction which examines the principles that underlie marketing and public relations and how they are applied

Art marketarchive

First, target your audience: Marketing the Brooklyn Museum of Art

New director, Arnold Lehman, has raised the profile of America’s second largest museum in just one year by advertising

Art marketarchive

Marketing at MoMA: aim at the young professionals

Elizabeth Addison, head of marketing and communications, uses weekly surveys and focus groups to build brand awareness