UTA Artist Space, the visual art branch of Hollywood’s United Talent Agency, is opening a New York pop-up with a solo show by viral artist Devon Rodriguez

Harrison Tenzer's hire is part of the group’s “long-term expansion strategy”

UTA Artist Space's second gallery, with a former professional basketball player as head of sales, show the agency zeroing in on the lucrative crossover possibilities between the art market and high-earning sports and entertainment figures

The Cuban American painter currently has two solo exhibitions, a curatorial project and more on view in the city