Marketing
Mediacomment
Barbenheimer has lessons for us all
Could museums replicate the unlikely film pairing that became a massive hit?
Art marketarchive
Ads for art get professional with a $6 million budget for eyestorm.com
A slick campaign of prominent ads for multiples by contemporary artists is being counted in London, New York and San Francisco
Art marketarchive
Sue Runyard's new practical handbook explains how to sell your museum
A introduction which examines the principles that underlie marketing and public relations and how they are applied
Art marketarchive
First, target your audience: Marketing the Brooklyn Museum of Art
New director, Arnold Lehman, has raised the profile of America’s second largest museum in just one year by advertising
Art marketarchive
Marketing at MoMA: aim at the young professionals
Elizabeth Addison, head of marketing and communications, uses weekly surveys and focus groups to build brand awareness