Digital Editions
Newsletters
Subscribe
Digital Editions
Newsletters
Art market
Museums & heritage
Exhibitions
Books
Podcasts
Columns
Technology
Adventures with Van Gogh
Art market
Museums & heritage
Exhibitions
Books
Podcasts
Columns
Technology
Adventures with Van Gogh
Insta’ gratification
blog

Is social media one of the worst things to happen to artists? Yes, says US artist Josh Kline

Artist argues it has turned art into a business and negatively affected quality

Aimee Dawson
27 November 2024
Share
Josh Kline’s Professional Default Swaps (2024) from his Social Media exhibition
© the artist, Image courtesy of the artist and Lisson Gallery

Josh Kline’s Professional Default Swaps (2024) from his Social Media exhibition
© the artist, Image courtesy of the artist and Lisson Gallery

The US artist Josh Kline’s provocative works take on some of the biggest issues of our time and how they affect us all, from climate change and mass unemployment to surveillance and the breakdown of democracy. Last year he opened a survey titled Project for a New American Century at the Whitney Museum of American Art in New York, and his solo show Climate Change is now on view at the Museum of Contemporary Art, Los Angeles (until 5 January 2025).

But his most recent exhibition in New York—the first with his new gallery Lisson, which he joined in May—was titled Social Media (5 September-19 October). Among his usual dystopian and catastrophic subjects, social media may seem like an odd target. But Kline says he sees online platforms as part of the downfall of humanity. “Social media has erased the boundaries between personal and professional life, destroying privacy. It isolates us, spreads feelings of inadequacy, and has unleashed an epidemic of depression,” he tells The Art Newspaper.

In his exhibition, Kline focused on the ways that social media is changing the art world and the role of the artist in particular. The works are made up of 3D printed sculptures of dismembered body parts and pieces of tech, like mobiles phones and computer keyboards. The show is installed within white walls reminiscent of an art fair stand. “The show is explicitly about the commodification of artists,” Kline says. “It’s called Social Media, but the exhibition is really about the art world turning into the art industry. Social media creates conditions where artists—and everyone else—are constantly promoting and selling themselves. It’s a form of self-trafficking.”

Dumbing down

Kline believes that online platforms have even negatively affected the quality of art made today. “It’s contributed to a glut of very cynical, speculative, market-driven painting and cheapened the photographic image,” he says. “Social media has accelerated the simplification of art, prioritising the consumption of art through images, divorced from all context and meaning. It also furthers the celebrification of artists, foregrounding the image and personality of artists over the art they make, turning artists into circus performers.”

The final sculpture in the exhibition was a selfie—but not the kind you’re familiar with. For Mid-Career Artist (2024), Kline has 3D printed himself in the foetal position and tied the piece up in a clear plastic bag placed on the floor. “It felt important to implicate myself in the work. That said, this will be the first and only show of self-portraits that I make,” Kline says.

Despite his disdain for social media, Kline has an Instagram account, although he rarely posts. “Whenever I open the app, it only takes a minute before Instagram makes me feel awful and then I turn it off,” he says. So why does he keep his account? “So many people working in the art industry look at work first on Instagram. Opportunities come via Instagram, so it’s become difficult to avoid if you want to have a career now,” he says. “I do feel like I have to use it.”

Insta’ gratificationSocial mediaTechnology
Share
Subscribe to The Art Newspaper’s digital newsletter for your daily digest of essential news, views and analysis from the international art world delivered directly to your inbox.
Newsletter sign-up
Information
About
Contact
Cookie policy
Data protection
Privacy policy
Frequently Asked Questions
Subscription T&Cs
Terms and conditions
Advertise
Sister Papers
Sponsorship policy
Follow us
Instagram
Bluesky
LinkedIn
Facebook
TikTok
YouTube
© The Art Newspaper

Related content

Insta’ gratificationblog
2 April 2021

Who needs a gallery space? Meet the people creating Instagram-only exhibitions

As physical spaces remain shut and audiences head online, Freeze Magazine and Guts Gallery explain how shows on social media could be the way forward

Aimee Dawson
Insta’ gratificationblog
3 March 2023

Don’t delete art! Project documenting censorship on social media launches manifesto

New campaign hopes to convince companies like Facebook and Instagram to bring artists into the content moderation process

Aimee Dawson
Insta’ gratificationblog
14 February 2024

Tate hits 12.5 million social media followers: what is behind its success?

Senior social media manager Nell Burnham reports that the @tate account, which serves both Tate Modern and Tate Britain, doubled its video views to 65 million in 2023

Aimee Dawson