Insta’ gratification is a monthly blog by Aimee Dawson, our Live Editor. Looking at how the art world and social media collide, each article tackles a topic around the innovations and challenges that spring up when art enters the digital world.
How TikTok coaches art world institutions to go viral
The social media platform's lifestyle and education team has been offering services to companies like Sotheby's to help improve content and grow followings
Tate hits 12.5 million social media followers: what is behind its success?
Senior social media manager Nell Burnham reports that the @tate account, which serves both Tate Modern and Tate Britain, doubled its video views to 65 million in 2023
Singapore Art Week exhibitions explore connections between the city-state and the Global South
Parallels between Southeast Asia, Latin America and Africa are the subject of two thematic shows
A TikTok expert's predictions for the art world in 2024
Think TikTok is just silly videos for kids? Think again—the platform now has seriously useful features and content
Why all museums need an in-house TikToker
Keen to capitalise on the social media channel's rising profile in the art world, the Peabody Essex Museum hired two dedicated creators in residence
Does coverage of Sotheby's Freddie Mercury sales show that auctions are perfect TikTok fodder?
Videos of bidding battles for the Queen frontman's possessions resulted in the auction house doubling its TikTok followers in less than a week
Pulling at loose Threads: should the art world sign up to the latest social media app?
Art world figures are forging new personalities on the new 'Twitter clone' from Meta
Instagram’s new tools prove ‘shadowbanning’ is real—and now artists are trapped
Many users are beginning to wonder if the platform's guidelines have any positive value
Oh Snap! Social media app is connecting the art world with accessible augmented reality
Celebrity artists are collaborating with Snap on its Lens filter, but artists working with causes such as Black History Month and Pride are creating the more powerful projects
'TikTok, TikTok… It’s time the art world stopped being so uptight and joined the world's most entertaining app'
Big museums are missing a trick by refusing to embrace the youth- and fun- oriented platform
Don’t delete art! Project documenting censorship on social media launches manifesto
New campaign hopes to convince companies like Facebook and Instagram to bring artists into the content moderation process
Five ways ChatGPT could help the culture sector create social media content
AI chatbot software has made waves by creating convincingly human speech and text—could it transform communications in the arts?
Five insider tips and trends for art world social media in 2023
Digital experts in the cultural field—Alec Ward, Adam Koszary and Chris Unitt—share their predictions for platforms this year
Is it time to #Twexit? How Elon Musk’s Twitter shake-up has divided creatives
With the platform's new owner firing moderators, some artists are hoping for an end to censorship while others fear discrimination
Fleeing Twitter? Sick of Instagram? Eight lesser-known social media sites for the art world to try
More than a million users have left Twitter since business magnate took over the platform
Changing of the guard: why it’s time for the art world to take a step back from Instagram
The "Insta' gratification" column will now explore the full spectrum of social media and its uses in the art world
Artists tell Instagram ‘stop trying to be TikTok’ in online petition
Campaign demands that Meta stop tinkering and start listening to creators
Can this ‘anti-Instagram’ app make the art world more real?
New BeReal app that captures the good, the bad and the ugly could be an industry tonic
Instagram hacking: why is the art world a target—and how do you get your account back?
As attacks on accounts surge, be careful what you click on
Wanted: Instagram, but for the cryptoverse
The photo app is keen on muscling in on the NFT world, but crypto creatives aren't convinced that it is the right platform
Russia has shut down Instagram—what now for its online art community?
On Monday, Moscow branded the Meta company an "extremist organisation", effectively criminalising the use of Instagram and Facebook in the country
New Instagram feature could allow users to ‘curate’ their grid—but the art world is not so sure (even the curators...)
Social media site may allow users to reorder the images they post, but does it mess with the whole idea of Instagram?
Trolls and toxicity: is Instagram where the art world goes to hate?
Meta—the owner of Instagram—is being investigated for knowing that its platforms negatively effect the mental health of its users, but doing little about it
Social butterfly: How Instagram transformed in 2021—and how the art world responded
Did art dealer Kenny Schachter's predictions for the app hold true?
Millennialgram: is Instagram's new $390m campaign enough to lure Gen Z crowds away from TikTok?
The Yours to Make initiative includes an installation at London’s Saatchi Gallery created by digital artist and curator Zaiba Jabbar using Reels
15 seconds of art: Brazil's Instituto Inhotim embraces Instagram
Art space in Belo Horizonte found an innovative way to engage with its audience during the pandemic—and now it's here to stay
Instagram’s new sensitive content controls: what they could mean for the art world
The photo-sharing app has introduced new opt-out filters that censor the images they see—but most people don't even know they exist
What happens when Instagram sponsors a mega museum?
Instagram is sponsoring the Metropolitan Museum of Art's Met Gala for the first time this year. Could this be a marriage made in heaven?
How a crypto and digital art fair is using Instagram to show—and sell—works
CADAF has opened its second online edition but the social media app—paired with QR codes and AR filters—is helping the fair to physically interact with visitors in Paris
Can Instagram bring the big auction houses into the digital age?
Christie's and Sotheby's are starting to embrace what the social media platform has to offer
How New York’s MoMA became the world’s most-followed museum on social media
Rob Baker, the director of marketing and creative strategy at the Museum of Modern Art, shares his secrets to Instagram success