Insta’ gratification

Insta’ gratification is a monthly blog by Aimee Dawson, our Live Editor. Looking at how the art world and social media collide, each article tackles a topic around the innovations and challenges that spring up when art enters the digital world.

How TikTok coaches art world institutions to go viral

The social media platform's lifestyle and education team has been offering services to companies like Sotheby's to help improve content and grow followings

The art fair social media power list: who is on top and on which platforms?

Unlike museums, art fairs’ energy is focused on events lasting a few days a year—but Facebook, Twitter, Instagram and other platforms give them a vital year-round presence

Social media backlash: how (and how not) to respond when your art organisation comes under fire

Lessons to be learnt after the British Museum misfired with a social media post branded as "sexist"

Not-so-new kid on the block: Pinterest moves in on museums

The platform is making use of its reputation as a visual search engine to collaborate with art institutions

Tate hits 12.5 million social media followers: what is behind its success?

Senior social media manager Nell Burnham reports that the @tate account, which serves both Tate Modern and Tate Britain, doubled its video views to 65 million in 2023

A TikTok expert's predictions for the art world in 2024

Think TikTok is just silly videos for kids? Think again—the platform now has seriously useful features and content

Why all museums need an in-house TikToker

Keen to capitalise on the social media channel's rising profile in the art world, the Peabody Essex Museum hired two dedicated creators in residence

Does coverage of Sotheby's Freddie Mercury sales show that auctions are perfect TikTok fodder?

Videos of bidding battles for the Queen frontman's possessions resulted in the auction house doubling its TikTok followers in less than a week

Pulling at loose Threads: should the art world sign up to the latest social media app?

Art world figures are forging new personalities on the new 'Twitter clone' from Meta

Instagram’s new tools prove ‘shadowbanning’ is real—and now artists are trapped

Many users are beginning to wonder if the platform's guidelines have any positive value

Oh Snap! Social media app is connecting the art world with accessible augmented reality

Celebrity artists are collaborating with Snap on its Lens filter, but artists working with causes such as Black History Month and Pride are creating the more powerful projects

Don’t delete art! Project documenting censorship on social media launches manifesto

New campaign hopes to convince companies like Facebook and Instagram to bring artists into the content moderation process

Five ways ChatGPT could help the culture sector create social media content

AI chatbot software has made waves by creating convincingly human speech and text—could it transform communications in the arts?

Steven Franklin

Five insider tips and trends for art world social media in 2023

Digital experts in the cultural field—Alec Ward, Adam Koszary and Chris Unitt—share their predictions for platforms this year

Is it time to #Twexit? How Elon Musk’s Twitter shake-up has divided creatives

With the platform's new owner firing moderators, some artists are hoping for an end to censorship while others fear discrimination

Fleeing Twitter? Sick of Instagram? Eight lesser-known social media sites for the art world to try

More than a million users have left Twitter since business magnate took over the platform

Changing of the guard: why it’s time for the art world to take a step back from Instagram

The "Insta' gratification" column will now explore the full spectrum of social media and its uses in the art world

Artists tell Instagram ‘stop trying to be TikTok’ in online petition

Campaign demands that Meta stop tinkering and start listening to creators

Can this ‘anti-Instagram’ app make the art world more real?

New BeReal app that captures the good, the bad and the ugly could be an industry tonic

Wanted: Instagram, but for the cryptoverse

The photo app is keen on muscling in on the NFT world, but crypto creatives aren't convinced that it is the right platform

Russia has shut down Instagram—what now for its online art community?

On Monday, Moscow branded the Meta company an "extremist organisation", effectively criminalising the use of Instagram and Facebook in the country

New Instagram feature could allow users to ‘curate’ their grid—but the art world is not so sure (even the curators...)

Social media site may allow users to reorder the images they post, but does it mess with the whole idea of Instagram?

Trolls and toxicity: is Instagram where the art world goes to hate?

Meta—the owner of Instagram—is being investigated for knowing that its platforms negatively effect the mental health of its users, but doing little about it

Millennialgram: is Instagram's new $390m campaign enough to lure Gen Z crowds away from TikTok?

The Yours to Make initiative includes an installation at London’s Saatchi Gallery created by digital artist and curator Zaiba Jabbar using Reels

15 seconds of art: Brazil's Instituto Inhotim embraces Instagram

Art space in Belo Horizonte found an innovative way to engage with its audience during the pandemic—and now it's here to stay

Instagram’s new sensitive content controls: what they could mean for the art world

The photo-sharing app has introduced new opt-out filters that censor the images they see—but most people don't even know they exist

What happens when Instagram sponsors a mega museum?

Instagram is sponsoring the Metropolitan Museum of Art's Met Gala for the first time this year. Could this be a marriage made in heaven?