Digital Editions
Newsletters
Subscribe
Digital Editions
Newsletters
Art market
Museums & heritage
Exhibitions
Books
Podcasts
Columns
Art of Luxury
Adventures with Van Gogh
Venice Biennale
Art market
Museums & heritage
Exhibitions
Books
Podcasts
Columns
Art of Luxury
Adventures with Van Gogh
Venice Biennale
Phillips
news

Phillips counts on luxury watches for sales in first half of 2026

The auction house reported $507m total sales for the first six months of the year, with three timepieces among among its top five highest-priced lots

Anna Brady
10 July 2026
Share
Patek Philippe 2523 sold for $10.2m at Phillips in May 

Courtesy of Phillips

Patek Philippe 2523 sold for $10.2m at Phillips in May

Courtesy of Phillips

This week Phillips reported total auction sales for the first half of 2026 at $507m, up 60% on spring 2025. Its sell-through rate was 90% by lot, with 40% of buyers purchasing at Phillips for the first time this year, and nearly a third being Millennial and Gen Z collectors. Nearly 70% of lots were sold online.

A couple of big collections have boosted Phillips’ art sales figures: the sale of the US diplomat John L. Loeb’s collection of Danish art, which made $18m across five auctions in New York and London, and items from the estate of the American journalist and art collector Tina Hills, led by Joan Mitchell's Plain (1989), sold for $6.8m in New York in May.

Martin Wilson, who took on the role of chief executive at Phillips a year ago, tells The Art Newspaper: “The broader change in the market plays a part, but for us [sales growth] has a lot to do with very conscious strategic choices that we made about the areas that we can lead in.” He continues: “If you offer things of quality, you will always find buyers—the Loeb collection was a perfect example of offering something which is absolutely right for the market and in a way that's really attractive. It’s not an accident, it's really disciplined focus on what we're trying to achieve.”

The auction house’s top lot of the year so far is Andy Warhol’s Sixteen Jackies (1964), which sold for $16.2m (all prices include fees) in New York in May, followed by an F.P. Journe Chronomètre à Résonance “Souscription, No. 007” (around 2000) for $13.9m in New York in June.

In a sign of changing times, three of the five top lots sold so far this year at Phillips are watches, reflective of the rapid rise in watch sales at the auction house, which are held in association with Bacs & Russo and have totalled $235m so far this year, compared to $115m in 2025. That is more than the firm’s sales total for Modern and contemporary art, which so far stand at $224m (up from $149m in 2025).

The strength in watch sales is, Wilson says, the result of a decade-long project to foster a community of collectors “which is very online and very connected, which I think is why the market has grown so fast.” Many of these collectors will buy in other sales categories too, Wilson says: “You have to assume that people today, particularly the younger generation, are really curious about all categories…Everyone talks about this great wealth transfer, but I think it's more of a great taste transfer…the younger generations see the world differently, what they collect is much more connected with their values.”

Nearly 60% of buyers on Phillips' Dropshop digital platform—which was launched in 2023 and releases new “drops” of works by contemporary artists—this year have been Millennial and Gen Z, 70% of them new to Phillips, the auction house says.

When Wilson became chief executive a year ago, he was intent on innovating, “but innovation is meaningless unless it actually does something which makes the experience of buying and selling better,” he says. One such innovation is priority bidding, introduced last autumn, an experiment wherein buyers could submit a non-retractable bid before the sale in exchange for a reduced buyer’s premium rate. The response was enormous, Wilson says: “We've now got three times as many buying bids before a sale than we had a year ago, 300% growth. Our sales are now routinely 40% to 50% sold before the auctioneer even takes his place in the rostrum, and that's really meaningful for sellers.”

As a privately-owned company, Phillips (like Sotheby’s and Christie’s) does not have to disclose profit, although the latest filings with Companies House for Phillips Assets Ltd—the UK holding company that owns Phillips Auctioneers LLC (Phillips LLC) and Phillips Auctioneers Ltd—report that the group’s overall losses improved from £45m in 2023 to £8.7m in 2024.

Subscribe to our daily newsletter

PhillipsAuctionsAuction housesArt marketLuxury goods
Share
Subscribe to The Art Newspaper’s digital newsletter for your daily digest of essential news, views and analysis from the international art world delivered directly to your inbox.
Newsletter subscribe
Information
About
Contact
Cookie policy
Data protection
Privacy policy
Frequently Asked Questions
Subscription T&Cs
Terms and conditions
Advertise
Sister Papers
Sponsorship policy
Follow us
Instagram
Bluesky
LinkedIn
Facebook
TikTok
YouTube
© The Art Newspaper

Related content

Art marketnews
11 May 2018

Online sales, Asia and guarantees: auction house chiefs on the future of the business

The heads of Christie's, Bonhams and Phillips speak on market shifts, challenges and why they believe their model will succeed

Sarah P. Hanson and Anna Brady
Auction housesnews
23 September 2022

Phillips partners with Beijing auction house Yongle for series of joint sales

Joint venture announced amid declining sales figures at Chinese auction house

Lisa Movius
Auctionsnews
16 November 2018

Phillips and Bonhams see strong sales on smaller lots

The auction houses' bottom lines suffered from unsold lots, continuing a trend of top-lot discernment during New York’s fall sales

Gabriella Angeleti
Art marketnews
18 May 2023

Phillips scores $69.5m in New York evening sale, led by Banksy’s take on Basquiat

A painting by Noah Davis reached more than nine times its low estimate after a 12-minute bidding war

Carlie Porterfield