Attendance

Analysis
Visitor Figures 2020

Visitor Figures 2020: top 100 art museums revealed as attendance drops by 77% worldwide

The Art Newspaper's annual survey shows how the pandemic had a devastating impact on museums around the world—but there were some silver linings

News
Museums

Visitor figures: how many people are actually returning to London museums post-lockdown?

We asked English institutions to provide figures for the four-week period from 17 May to gauge current demand

News
Attendance

While US museum attendance nosedived in 2020 amid pandemic, disparities in reopenings yielded a few surprises

Huntington Library in California and Crystal Bridges in Arkansas ascended to the top of the visitor figures list

Interview
Visitor Figures 2020

Going viral, the right way: what it's like running the world’s best museum social media accounts during a pandemic

We asked the people behind the Royal Academy’s Twitter, the Met’s Instagram, the Uffizi’s TikTok and the Van Gogh Museum’s Facebook account what 2020 was like for them

News
Visitor Figures 2020

British Museum hit hardest by 2020 lockdown among UK’s big museums

Major UK institutions lost 78% of their visitors due to the pandemic last year, our research reveals

Feature
Visitor Figures 2020

Can museums really make digital visits pay?

As venues experiment with selling virtual exhibition tours, talks and workshops online, the key to success may be an emphasis on the expert, bespoke and exclusive

News
Visitor Figures 2020

Curate-it-yourself: French museums take to social media to ask the public what they want to see in their galleries

Spurred on by the pandemic, several institutions are inviting art lovers to choose works for display

News
Visitor Figures 2020

Who were the most Googled artists in 2020?

Search data from 84 countries last year shows that Leonardo, Van Gogh and Frida Kahlo were among the world's most popular artists

Analysis
Visitor Figures 2020

Instagram overtakes Twitter as most popular platform for museums during Covid-19 pandemic

Our global Visitor Figures survey reveals huge growth in followings online as physical doors shut to the public in 2020

News
layoffs

Whitney lays off 15 more staff members, citing ‘extremely low’ attendance

Museum’s director notes that it may take until 2025 for tourists to return in force to New York

News
Musée du Louvre

The Musée du Louvre—the world’s most popular art museum—saw 72% drop in visitors last year

Despite kicking off 2020 with a record-breaking Leonardo exhibition, like many museums around the world, the Parisian institution was adversely affected by coronavirus lockdowns

News
Art Fund

Art Fund launches £1m crowdfunding appeal to help UK museums fighting for survival

After months without income due to coronavirus closures, new survey shows that museums are operating with just 25% of previous visitor numbers

Interview
Musée du Louvre

'I am not too worried by crowd problems': Louvre director predicts visitor numbers will drop by 80%

Jean-Luc Martinez believes that capitalising on the museum's permanent collection will be key to recovery

Comment
Museums

Eight ways museums could make the most of the coronavirus crisis

Failure to seize this opportunity to make changes would be a graver error than any breach of etiquette

News
Visitor Figures 2019

The exceptional piece of calligraphy at the centre of one of 2019's most popular—and most controversial—exhibitions

Tokyo National Museum’s show on Chinese artist Yan Zhenqing ranks 15th in our latest visitor attendance survey despite contentious loan from Taipei museum

News
Museums & Heritage

All eyes on Asia: normality is still a long way off as museums emerge from lockdown

Visitor numbers at some of the world’s most popular art venues have nosedived and uncertainty for the future remains

News
Visitor Figures 2019

Manga beats Rembrandt and Captain Cook to be named the British Museum’s most popular show last year

The exhibition on the global phenomenon was the largest ever to be staged outside Japan

Analysis
Visitor Figures 2019

Art's Most Popular: here are 2019's most visited shows and museums

Ai Weiwei was a hit in Brazil, records were broken in London and Paris—but is this the final year of museum visitor growth?

Feature
Visitor Figures 2019

When did just looking at art lose its appeal?

Sleep in Hopper’s motel room or dive into Monet’s pond—museums are increasingly going beyond traditional exhibition formats to attract visitors

Feature
Visitor Figures 2019

Mo people, mo problems: when busy shows go wrong

The cost of producing crowd-pulling shows can outstrip the cash they bring in. Here are some of the downsides of being just too popular

Analysis
Visitor Figures 2019

Which museums have the biggest social media followings?

Increasingly, the digital sphere is a new frontier for institutions to battle it out for the attention of culture-seekers

Feature
Visitor Figures 2019

Legoland vs the Louvre: how do museums stack up against other popular visitor attractions and public events?

They might not always draw the crowds that flock to malls and amusement parks, but museums are seen as valuable additions to communities—even by people who have never stepped foot in one

Analysis
Visitor Figures 2019

What were the most visited ticketed shows in London, Paris and New York last year?

Londoners stuck to the tried-and-tested and New Yorkers showed their patriotic sides, while Parisians were drawn in by golden treasures

Analysis
Visitor Figures 2019

Here are 2019's most visited contemporary art exhibitions

Jean-Michel Basquiat brought in big crowds in Paris—but who beat him to claim the top spot?

Analysis
Visitor Figures 2019

Here are the most visited Old Master exhibitions of 2019

The hype surrounding major anniversary celebrations saw big turnouts for Bruegel, Leonardo and Rembrandt

Analysis
Visitor Figures 2019

Here are the ten most visited photography exhibitions of 2019

Female artists dominated the top ranks of last year's photography shows

Analysis
Visitor Figures 2019

Here are the ten most popular Post-Impressionist and Modern art exhibitions of 2019

Big names such as Munch, Klimt and Van Gogh dominate the rankings, but a couple of lesser-known artists did surprisingly well

Analysis
Visitor Figures 2019

Here are the ten most visited 19th century art exhibitions of 2019

Which Impressionist made the biggest impression in this category?

News
Visitor Figures 2019

As coronavirus shuts down the capital, our survey shows 2019 was the busiest year for London museums this century

Last year also saw record attendances at both Tate Modern and Tate Britain

News
coronavirus

Coronavirus: Russian museums hit as Chinese tourists stay away

Russia has banned Chinese citizens from entering the country, slashing attendance at cultural institutions in Moscow and St Petersburg

News
Visitor Figures

Louvre's Leonardo da Vinci show smashes attendance record with more than one million visitors

Previous highest figure was 540,000 people for the Eugène Delacroix show in 2018

News
Museums

TeamLab to open spaces in Shanghai and Macao after breaking attendance records in Tokyo

Multimedia collective's first permanent gallery in Japan was the most popular single-artist museum of 2018, beating Picasso and Van Gogh museums

News
Musée du Louvre

Louvre defends planned switch to timed-entry tickets after Mona Lisa 'pandemonium'

Reservations will become mandatory at the world's most visited museum by the end of the year

News
Museums & Heritage

British Museum knocks Tate Modern off top spot as UK's most popular attraction after miscalculation

Over 300,000 visitors had been missed in the financial year 2018/19 because of 'incorrect light levels caused by a broken light fitting'

News
Art Basel 2019

Fondation Beyeler's Young Picasso exhibition is the second most popular in the museum's history

Swiss museum extended the show to accommodate visitors to Europe for Art Basel and the Venice Biennale

News
Museums & Heritage

MOCA to offer free general admission after $10m gift from board president

The change has been a long-time wish for some leaders at the Los Angeles museum

News
Museums & Heritage

The kids are alright: Art Gallery of Ontario offers free admission for visitors 25 and under, and reduced yearly passes for all

The Canadian institution aims to double its membership and expand its audience with one-year pilot programme

Analysis
Museums & Heritage

Nineteenth-century realists pull in mega-crowds as Russian museum attendance peaks

Exhibitions in Russia of homegrown artists attract proportionally greater numbers than blockbusters in other countries

News
Attendance

Boom or bust for DC museums: how the US government shutdown affected visitor figures

In January, the 19 Smithsonian institutions had just 13% of the footfall they had experienced the year before

Analysis
Museums & Heritage

Topping a million visitors: how MCA Australia broadened the appeal of contemporary art

With more than a million people through the doors annually since 2015, the museum is a case study in how to expand audiences

News
Visitor Figures 2018

Do Ho Suh has 2018's most popular contemporary art show, with 1.1 million visitors

Free exhibition of his installations at the Smithsonian American Art Museum in Washington, DC tops our Art's Most Popular survey

News
Visitor Figures 2018

Everything you need to know about 2018's exhibition and museum visitor figures

The Art Newspaper's exclusive annual survey ranks the world's most visited shows in 2018, looks at the rise of Instagram-friendly exhibitions, and reveals the secrets of getting into a blockbuster

Feature
Visitor Figures 2018

Ranked: the top ten most popular shows in their categories from around the world

Including Old Masters, Contemporary, Post-Impressionist and Modern, and more

Feature
Visitor Figures 2018

Art in the age of Instagram and the power of going viral

As visitors to exhibitions are increasingly sharing their experiences online, should curators plan shows for maximum hype?

Feature
Visitor Figures 2018

Relax and immerse yourself... the art of experiencing museums slowly

Schemes such as Slow Art Day offer an alternative to life in the fast lane, away from the jostling crowds and selfie-takers

Feature
Visitor Figures 2018

How global art can provide a kick-start to local economies

Special exhibitions mean big money—not only for the museums that hold them but for local businesses as well

Blog
Visitor Figures 2018

Suffering from the blockbuster blues? Here are some top tips for beating the exhibition queues

We asked museums for advice and The Art Newspaper team for their best hacks

Comment
Visitor Figures 2018

Exhibitions are a numbers game, whether we like it or not

Today's directors are focused on figures—and not always for the right reasons

Blog
Visitor Figures 2018

A dash of fashion and a pinch of gratis: the perfect recipe for a sell-out show

From creating “experiences” to being fashion-friendly, museums are getting savvy at driving visitors to their exhibitions. Here are some tricks of the trade

News
Visitor Figures 2018

Museum visits drop in Taipei as relations sour with China

Taiwanese museum has seen a significant decline in visitors since 2015, our Art's Most Popular research shows

News
Visitor Figures 2018

Heavenly figures: how two Met shows topped The Art Newspaper’s attendance survey

The New York museum's Heavenly Bodies exhibition came first even though curator “never set out to create a hit”

Comment
Leaders

When it comes to museum attendance, it’s more than just a numbers game

London's National Portrait Gallery director on the way cultural institutions engage audiences and measure success

Analysis
Visitor Figures 2018

Art's Most Popular: here are 2018's most visited shows and museums

Fashion continues upward trend in the US, shooting to the top of The Art Newspaper's chart, while the British Museum slips from the top spot in the UK

News

Louvre Abu Dhabi tops one million visitors in its first year

Leonardo da Vinci’s La Belle Ferronière will remain on loan to the museum for another year

News

High Museum of Art’s new galleries honour their public

Non-white visitors have jumped from 15% to half of the museum’s attendance in just three years

Comment
Frieze London 2018

There is more to exhibitions than number-crunching

Our public institutions must hold their nerve and dare to offer audiences varied experiences, even at the expense of popular appeal

News
Private Museums

Glenstone’s giant $200m expansion is ready, but will visitors come?

Collectors’ private museum, scrutinised by US Senate for limited access, could draw 100,000 people a year

Analysis
Art fairs

The disputes that blight the French antiques market

Do falling exhibitor and visitor numbers at La Biennale Paris signal the beginning of the end for this once world-class art fair?

News

Culture Pass has New Yorkers reaching for their library cards—but demand is exceeding supply

New scheme offering free tickets to some of the city’s most popular museums had thousands of responses

Comment
National Portrait Gallery

London's National Portrait Gallery’s contemporary art programme resonates more with the art world than the public

Though not as dire as first thought, visitor figures for the museum's contemporary shows have still been poor

News
Attendance

London's National Portrait Gallery's steep decline in visitors due to counting error

“Human error” by Ipsos Retail Performance blamed for museum’s disastrous recent visitor numbers

News

More people are visiting New York's Metropolitan Museum of Art than ever before

The museum's Michelangelo show drew more half a million visitors alone

News
Art's Most Popular

Is the UK museum boom over?

Analysis of government data and our own figures reveals a steady decline in visitors since 2014

Feature
Visitor Figures 2017

Ranked: the top ten most popular shows in their categories from around the world

Including Old Masters, Asian, Post-Impressionist and Modern

Feature
Visitor Figures 2017

How museums can double their visitor numbers—featuring DJs at the Musée Guimet in Paris

Think differently and "belong to the public"

Feature
Visitor Figures 2017

What is the most cultured city in the US?

Think Grand Rapids, Bentonville or Houston—but not New York

News
Visitor Figures 2017

The price of gallery-going in London—and how it compares with Paris and New York

Blockbuster shows don't come cheap

Feature
Visitor Figures 2017

Why choosing a name for an exhibition is anything but straightforward

Active or passive? With or without a colon?

Analysis
Visitor Figures 2017

Infographic: how exhibition titles compare, then and now

Can you spot the difference?

News

The Met's new admissions fee goes into effect

Many visitors responded to the change with a shrug, although some were more critical of the mandatory charge

News
Attendance

Why visitor numbers at two of London’s major museums have plunged

Fewer blockbusters the National Gallery and the National Portrait Gallery meant UK audiences stayed away

News
Exhibitions

Basquiat: Boom for Real is most popular show in Barbican’s history

More than 7,000 visitors attended over the closing weekend in London, with overall figures expected to reach more than 215,000

Comment

New Met charges are an unfair tax on tourists

The museum’s $25 admission fee discriminates against the non-New Yorkers who subsidise its huge tax privileges

News

German museums report 2.5 million drop in visitor numbers in 2016

Number of people visiting art museums in the country has dropped by 7.4 per cent

News
Exhibitions

Serpentine Galleries say that Grayson Perry show is the 'busiest' in its history

The Most Popular Art Exhibition Ever! broke records, officials insist

News
Attendance

Venice Biennale 2017

As the art world flocks to Venice, we provide the lowdown on Christine Macel’s main show, key pavilions and collateral events

News
Visitor Figures 2016

2016's most popular exhibitions by genre and city

We look at the shows that topped their categories

News
Visitor Figures 2016

Visitor figures 2016: Christo helps 1.2 million people to walk on water

While the Whitney breaks the hold of New York’s Met and MoMA

News
Attendance

Visitor Figures 2016

The grand totals: exhibition and museum attendance numbers worldwide

News
Exhibitions

Chaos at the Louvre as blockbuster Vermeer show draws thousands of visitors

A faulty reservation system, long queues of frustrated ticket holders and threats to strike by security staff mar the opening weeks

News

Louvre attendance falls as tourists stay away from Paris

In wake of terrorist attacks the number of visitors drops to 7.3 million<br>

News
Attendance

It's raining visitors at Lacma

Random International's Rain Room and Mapplethorpe show boost attendance to 1.4 million <br>

News
Fairs

Art fairs take on terrorism by keeping calm and carrying on

The industry is putting on a brave face in the wake of another devastating attack on a European city

News
Attendance

Visitor Figures 2015: Jeff Koons is the toast of Paris and Bilbao

But Taipei tops the most visited exhibition list, with a show of works by the 20th-century artist Chen Cheng-po

News
Attendance

Museums that expand get more visitors, our data analysis shows

Institutions such as the Perez Art Museum and Los Angeles County Museum of Art saw attendance skyrocket after extensive building work

News
Attendance

It's not all about attendance: five museum directors on how they measure success

Exhibition programming is an unpredictable business when institutions take some risks

News
Attendance

What six artists learned from career-defining shows

From Joana Vasconcelos' tampon chandelier at Venice to Elmgreen & Dragset's wishing well in Berlin, exhibitions do not just provide learning experiences for audiences

News
Attendance

2015's most popular exhibitions by genre and city

We look at the shows that topped their categories

News
Attendance

How David Bowie show went from hard-sell to record-breaker

After initially failing to interest international venues, the V&A’s travelling show is due to become its most popular ever

News
Attendance

Tate Modern puts its best foot forward and pulls in the crowds

Bringing dance into galleries pushes institutions outside their comfort zones

News
Attendance

Visitor research? There’s an app for that

Museums are using mobile technology to engage directly with their audiences and in future may use this data to boost their bottom lines too

News
Attendance

Met clarifies ‘pay what you wish’ entry after legal settlement

The museum puts three-year-old lawsuit over entrance fees to rest and will change its signage to ask for 'suggested admission'

News

More foreigners than Brits to visit UK’s top museums

Boost for tourism as rising numbers of visitors flock to London and beyond

News
Exhibitions

Record crowds brave Moscow cold for blockbuster show

Valentin Serov exhibition is Tretyakov Gallery’s most popular in 50 years

News
Attendance

Museum attendance in Paris plummets after terrorist attacks

Visitors to the Louvre down by 35% and Pompidou's attendance reduced by half in the weeks after the atrocities

News
Exhibitions

Nearly half a million visitors turned out for V&A’s McQueen blockbuster

The “unpredictable, dramatic and spectacular” exhibition drew crowds and celebrities during its extended run in London

News
Attendance

Metropolitan Museum of Art breaks attendance record

More than six million people flocked to the New York institution, with Chinese fashion show a ‘sleeper’ hit

News
In the frame

As seen on 500 Questions

News
Attendance

UK museum visitor numbers ‘not comparable’

Culture department says changes in data methodology stymie comparisons between latest figures and previous years<br>

News
Exhibitions

Visitor figures 2014: the world goes dotty over Yayoi Kusama

Taiwan’s National Palace Museum clinches top spot in our attendance survey, but Japanese artist’s retrospectives are a phenomenon in South America and Asia