Louvre launches flurry of brand partnerships and ‘e-boutique’ in bid to make up Covid deficit
Deprived of visitors, the world’s most popular museum is striking deals with brands such as Uniqlo to reach international audiences online
‘Poor door’ opens to let in new collectors as galleries reach out to a wider market with souvenirs and branding
From limited-edition works to T-shirts and tote bags, galleries are diversifying to suit the market
Adrian Ellis on Tate's expansion: the definition of success
After a decade of acclaim, will its triumph be topped by Tate Modern 2?