Kusama and Louis Vuitton: Who is signing on the (polka) dotted line for artist's mega-brand deals?
Yayoi's signature style is currently adorning 400 objects in a collaboration with the French luxury fashion house—but it is not clear how involved she is
Meet the man making millions for Western museums in China
Following his alliance with the British Museum, Yizan He has now secured global licensing rights to sell branded products in partnership with major art institutions worldwide
Louvre launches flurry of brand partnerships and ‘e-boutique’ in bid to make up Covid deficit
Deprived of visitors, the world’s most popular museum is striking deals with brands such as Uniqlo to reach international audiences online
‘Poor door’ opens to let in new collectors as galleries reach out to a wider market with souvenirs and branding
From limited-edition works to T-shirts and tote bags, galleries are diversifying to suit the market
Adrian Ellis on Tate's expansion: the definition of success
After a decade of acclaim, will its triumph be topped by Tate Modern 2?
How did the financial downturn impact the market for brand-name artists like Hirst and Murakami?
Both have adopted marketing strategies more typical of luxury goods firms than artists. In 2009 we looked at their market history
Adam Throup on the branding of the Tate
Part of the design team at Wolff Olins, he sums up the Tate's branding redesign