ePaper
Subscribe
Newsletters
Search
Profile
Art market
Museums & heritage
Exhibitions
Books
Podcasts
Columns
Vermeer
Adventures with Van Gogh
Russia-Ukraine war
Subscribe
ePaper
Newsletters
Art market
Museums & heritage
Exhibitions
Books
Podcasts
Columns
Vermeer
Adventures with Van Gogh
Russia-Ukraine war
Digital art
news

Leonardo spotted in Vegas! Da Vinci, not DiCaprio...

The Art Newspaper
15 July 2022
Share
Viva La Gioconda: what would Leonardo think of the “mind-bending” digital exhibition taking place in Sin City? Levi Ellyson © 501 Studios, ARS

Viva La Gioconda: what would Leonardo think of the “mind-bending” digital exhibition taking place in Sin City? Levi Ellyson © 501 Studios, ARS

Casinos, Elvis impersonators and wild hen nights usually spring to mind when you think of Las Vegas. But now culture-hungry visitors to the US gambling mecca can also visit “Las Vegas Strip’s first permanent digital art museum”, which presents rotating displays.

The inaugural show at Perception Las Vegas is an hour-long visual extravaganza that transports guests on a “mind-bending exploration into the remarkable world of Leonardo da Vinci” via lavish and loud 360-degree exhibits. In Mona Lisa’s Perception, guests are greeted by six versions of La Gioconda (AKA Mona Lisa), accompanied by an original musical score.

The Las Vegas digital smorgasbord comes courtesy of nightclub king Robert Frey and the entrepreneur Ned Collett, who are charging locals $29.50 for a ticket (general admission: $34.50). Asked who is advising on the Leonardo show, a spokesperson said that the “research was all done in-house”. From the images, it certainly looks like it.

Digital artLeonardo da VinciMuseumsLas VegasImmersive experiences
Share
Subscribe to The Art Newspaper’s digital newsletter for your daily digest of essential news, views and analysis from the international art world delivered directly to your inbox.
Newsletter sign-up
Information
About
Contact
Cookie policy
Privacy policy
Terms and conditions
Advertise
Sister Papers
Sponsorship policy
Follow us
Facebook
Instagram
Twitter
YouTube
LinkedIn
© The Art Newspaper