Immersive experiences

Superblue to bring its immersive art experiences to New York and London this autumn

Dutch duo DRIFT launches multi-sensory exhibition at The Shed, while Japanese-British collective Studio Swine’s presentation will go on show in Pace Gallery’s Burlington Gardens venue

Van Gogh 'immersive experiences': a guide to the global battle now reaching London

Presenting a vivid insight into Vincent’s art, Van Gogh Alive opens today in Kensington Gardens

a blog by Martin Bailey

Experiential art space Superblue (finally) opens in Miami

The inaugural program will feature immersive experiences by Es Devlin, teamLab, James Turrell

Visit Mañanaland today: Pedro Reyes's utopian vision plays out through an AR scavenger hunt

The artist Pedro Reyes offers a peek at a future where threats such as health crises, climate disasters, social division and nuclear destruction are far behind us

Superblue unveils installations by James Turrell, Es Devlin and teamLab to inaugurate its Miami space

An outgrowth of PaceX, the experiential art centre is the first in a series of planned venues that focus on the intersection of technology and art

Art marketcomment

Gatherings are taboo in the Covid-19 world, so where does that leave experiential art?

New venture Superblue aims to attract younger audiences by selling tickets for immersive events, but its model is at odds with a socially distanced society

Superblue experiential art centre to launch in Miami this December

New commercial venture aims to capitalise on the rise of immersive artworks by selling tickets rather than objects

In Pictures | Immerse yourself in Miami's art

From Kusama's pumpkins to pink furry beasts, our pick of the top art experiences around town this week

Snap and go: the pros and cons of the art experience economy

Immersive experiences define the most popular contemporary exhibitions, but where does this leave the commercial art world?

Cirque du Soleil co-founder Guy Laliberté’s immersive, multi-media art pyramid will not come to Miami

PY1's laser and acrobatics filled show promised to be a trip "through space and time" but was a box office disappointment during its premiere in Montreal this summer

Pet sounds on the Strand: immersive installation transports Londoners to the animal kingdom

The Vinyl Factory exhibition features the UK debut of the Great Animal Orchestra, a collaboration between US musician Bernie Krause and United Visual Artists

Come on in, make yourself at home at the V&A

Elmgreen & Dragset install a house at the Victoria and Albert Museum