Corporate sponsors

United Technologies’ strategic withdrawal

Corporation to drop arts sponsorship programme


United Technologies, producers of armaments, elevators, etc., lost $1.02 billion on revenues of $21.26 billion in 1991 and has announced that it will drop its arts sponsorship programme. In a general restructuring programme costing $1.28 billion, 13, 900 jobs will go. “It’s tough to justify a sponsorship when you’re laying off people”, said Chris Conover, manager of international communications and administrator of the arts programme. United Technologies has sponsored the arts for about twelve years. It is currently supporting a retrospective of Bonington at the Yale Center for British Art, a show of Matisse currently at the Palazzo Reale, Milan, and “Picasso and Things: The Still Lifes of Picasso”, a major touring exhibition, at Cleveland until 3 May.

Appeared in The Art Newspaper Archive, 17 April 1992