Gallerie degli Uffizi

News
Social media

'Stuffy and dusty' no more: Uffizi builds on new-found social media savviness with Clubhouse appearance

Florence museum director Eike Schmidt will discuss the fate of museums in the wake of Covid-19 on the audio app following successes on Facebook and TikTok

Interview
Visitor Figures 2020

Going viral, the right way: what it's like running the world’s best museum social media accounts during a pandemic

We asked the people behind the Royal Academy’s Twitter, the Met’s Instagram, the Uffizi’s TikTok and the Van Gogh Museum’s Facebook account what 2020 was like for them