Visitor Figures 2020
How New York’s MoMA became the world’s most-followed museum on social media
Rob Baker, the director of marketing and creative strategy at the Museum of Modern Art, shares his secrets to Instagram success
While US museum attendance nosedived in 2020 amid pandemic, disparities in reopenings yielded a few surprises
Has the drop in visitors changed museums forever?
Going viral, the right way: what it's like running the world’s best museum social media accounts during a pandemic
We asked the people behind the Royal Academy’s Twitter, the Met’s Instagram, the Uffizi’s TikTok and the Van Gogh Museum’s Facebook account what 2020 was like for them
British Museum hit hardest by 2020 lockdown among UK’s big museums
Visitor Figures 2020: top 100 art museums revealed as attendance drops by 77% worldwide
Can museums really make digital visits pay?
As venues experiment with selling virtual exhibition tours, talks and workshops online, the key to success may be an emphasis on the expert, bespoke and exclusive
Curate-it-yourself: French museums take to social media to ask the public what they want to see in their galleries
Spurred on by the pandemic, several institutions are inviting art lovers to choose works for display
Who were the most Googled artists in 2020?
Search data from 84 countries last year shows that Leonardo, Van Gogh and Frida Kahlo were among the world's most popular artists
Instagram overtakes Twitter as most popular platform for museums during Covid-19 pandemic
Our global Visitor Figures survey reveals huge growth in followings online as physical doors shut to the public in 2020