Tokyo-based technology art organisation attends groundbreaking ceremony in Jeddah

The pandemic-delayed expansion features an interactive exhibition by the Japanese contemporary art collective that was designed to disorient

An outgrowth of PaceX, the experiential art centre is the first in a series of planned venues that focus on the intersection of technology and art

It is the latest move by the multimedia collective whose interactive works often attract large crowds

The hi-tech Tokyo-based collective will create trademark immersive experiences for the new space