Attendance

The 100 most popular art museums in the world—who has recovered and who is still struggling?

Our exclusive Visitor Figures 2022 survey shows that numbers in Paris and Seoul were almost back to normal last year, while other major centres such as London struggled to hit pre-pandemic levels

Lee Cheshire and José da Silva. Research conducted by Alex Colville and Justin Kamp

The Reels deal: museums embrace Instagram’s video opportunities

While artists have decried the platform’s shift beyond still images, institutions are getting on board

US museums blame falling visitor numbers for staff redundancies

Institutions including the Solomon R. Guggenheim Museum in New York and the San Francisco Museum of Modern Art have let staff go

Big brother is watching: museum visitors are being monitored by AI-powered cameras

Sophisticated technology is helping institutions count people but it also has the capability of tracking demographic data, ensuring people are well behaved and even detecting if visitors are enjoying themselves

Vermeer vs Pokémon: the double-edged sword of the blockbuster exhibition

Shows at Amsterdam’s Rijksmuseum and Van Gogh Museum were huge hits last year but managing visitors—and staff—proved challenging

The 100 most popular art museums in the world—blockbusters, bots and bounce-backs

Our exclusive Visitor Figures 2023 survey shows that many of the world’s leading art museums returned to their pre-pandemic attendance levels. But some, especially in the UK, are still missing millions of visitors

Lee Cheshire and José da Silva. Research by Lillie Ellen Moller and Robert Palk

The Met down 1.7 million visitors compared to pre-pandemic level—the biggest drop of any US art museum

The New York institution, usually the most popular art museum in the US, was overtaken in 2022 by the National Gallery of Art in Washington, DC

Covid-era booking systems may be putting off visitors to UK museums

Mixed messages and time slotted tickets could be deterring some people

Louvre retains its place as the most-visited art museum in the world

Paris institution tops our visitor figures survey yet again, while the city’s other museums do well too

M+ becomes one of the most-popular art museums in Asia, despite Covid closures

The new Hong Kong museum attracted more than 2 million people in its first full year

Revealed: the top 20 most popular art museums on social media in 2023

We look at how the 100 most-visited museums in our Visitor Figures survey performed online

Aimee Dawson. Research conducted by Chinma Johnson-Nwosu

Will China’s museums still come out on top despite harsh Covid rules?

For much of 2022, Chinese cities were either in lockdown or braced for one

Two years on, London museums are still missing visitors—what's happened?

For the capital’s museums, historically so reliant on international tourists, recovery from the pandemic has been slow

What has happened to visitor numbers at Russian museums since the start of the war?

As Russia leaves the world cultural stage following its invasion of Ukraine, we look at how its art institutions have reacted

World’s major museums resist TikTok surge—with a few notable exceptions

Our 2021 Visitor Figures survey shows that institutions are largely failing to adopt the world's most popular social media platform but those that do are reaping the rewards

French museums survived a drastic fall in tourism but may face uphill struggle as state support dries up

France’s status as a honeypot for tourists from Asia and the US has taken a huge hit, from which its cultural institutions are still reeling. Now the country’s museums hope that French and European visitors can restore their finances

Bouncing back: the US museums that have regained the visitors lost to Covid closures

While the pandemic has devastated the visitor numbers of many big-name museums, some medium-sized institutions are already thriving

How to get the next generation in India's youngest state to visit museums? Give schools money

The $17.4m scheme in Bihar has resulted in 33,000 young visitors to its main museum in Patna in a year

Visitor Figures 2021: the 100 most popular art museums in the world—but is Covid still taking its toll?

While attendance figures still have some way to go to reach pre-pandemic levels, fewer days of lockdown-related closures coupled with vaccine rollout programmes spelled good news for institutions around the world

Louvre's attendance last year dropped to 1986 levels

Covid continued to impact on French museum visits, but the government provided a much-needed financial safety net

Visitor figures: how many people are actually returning to London museums post-lockdown?

We asked English institutions to provide figures for the four-week period from 17 May to gauge current demand

While US museum attendance nosedived in 2020 amid pandemic, disparities in reopenings yielded a few surprises

Huntington Library in California and Crystal Bridges in Arkansas ascended to the top of our visitor figures list

Going viral, the right way: what it's like running the world’s best museum social media accounts during a pandemic

We asked the people behind the Royal Academy’s Twitter, the Met’s Instagram, the Uffizi’s TikTok and the Van Gogh Museum’s Facebook account what 2020 was like for them

British Museum hit hardest by 2020 lockdown among UK’s big museums

Major UK institutions lost 78% of their visitors due to the pandemic last year, our research reveals

Visitor Figures 2020: top 100 art museums revealed as attendance drops by 77% worldwide

The Art Newspaper's annual survey shows how the pandemic had a devastating impact on museums around the world—but there were some silver linings

Emily Sharpe and José da Silva. With additional reporting by Martin Bailey. Research conducted by Federico Florian and Victoria Stapley-Brown

Can museums really make digital visits pay?

As venues experiment with selling virtual exhibition tours, talks and workshops online, the key to success may be an emphasis on the expert, bespoke and exclusive

Curate-it-yourself: French museums take to social media to ask the public what they want to see in their galleries

Spurred on by the pandemic, several institutions are inviting art lovers to choose works for display

Who were the most Googled artists in 2020?

Search data from 84 countries last year shows that Leonardo, Van Gogh and Frida Kahlo were among the world's most popular artists

Instagram overtakes Twitter as most popular platform for museums during Covid-19 pandemic

Our global Visitor Figures survey reveals huge growth in followings online as physical doors shut to the public in 2020