With more than a million people through the doors annually since 2015, the museum is a case study in how to expand audiences

Free exhibition of his installations at the Smithsonian American Art Museum in Washington, DC tops our Art's Most Popular survey

The Art Newspaper's exclusive annual survey ranks the world's most visited shows in 2018, looks at the rise of Instagram-friendly exhibitions, and reveals the secrets of getting into a blockbuster

Including Old Masters, Contemporary, Post-Impressionist and Modern, and more

As visitors to exhibitions are increasingly sharing their experiences online, should curators plan shows for maximum hype?

Schemes such as Slow Art Day offer an alternative to life in the fast lane, away from the jostling crowds and selfie-takers

Special exhibitions mean big money—not only for the museums that hold them but for local businesses as well

We asked museums for advice and The Art Newspaper team for their best hacks

Today's directors are focused on figures—and not always for the right reasons

From creating “experiences” to being fashion-friendly, museums are getting savvy at driving visitors to their exhibitions. Here are some tricks of the trade

Taiwanese museum has seen a significant decline in visitors since 2015, our Art's Most Popular research shows

The New York museum's Heavenly Bodies exhibition came first even though curator “never set out to create a hit”

London's National Portrait Gallery director on the way cultural institutions engage audiences and measure success

Fashion continues upward trend in the US, shooting to the top of The Art Newspaper's chart, while the British Museum slips from the top spot in the UK

Leonardo da Vinci’s La Belle Ferronière will remain on loan to the museum for another year

Non-white visitors have jumped from 15% to half of the museum’s attendance in just three years

Our public institutions must hold their nerve and dare to offer audiences varied experiences, even at the expense of popular appeal

Collectors’ private museum, scrutinised by US Senate for limited access, could draw 100,000 people a year

Do falling exhibitor and visitor numbers at La Biennale Paris signal the beginning of the end for this once world-class art fair?

New scheme offering free tickets to some of the city’s most popular museums had thousands of responses

Though not as dire as first thought, visitor figures for the museum's contemporary shows have still been poor

“Human error” by Ipsos Retail Performance blamed for museum’s disastrous recent visitor numbers

The museum's Michelangelo show drew more half a million visitors alone

Analysis of government data and The Art Newspaper's own figures reveals a steady decline in visitors since 2014

The Art Newspaper's exclusive annual survey ranks the world's most visited shows, reveals the most cultured city in the US, and explains the secrets behind naming a blockbuster

Plus record crowds in US, UK and Australia

Including Old Masters, Asian, Post-Impressionist and Modern

Think differently and "belong to the public"

Think Grand Rapids, Bentonville or Houston—but not New York

Blockbuster shows don't come cheap