Insta’ gratification is a monthly blog by Aimee Dawson, looking at how the art world and social media collide. Each article tackles a topic around the innovations and challenges that spring up when art enters the digital world.
How TikTok coaches art world institutions to go viral
The social media platform's lifestyle and education team has been offering services to companies like Sotheby's to help improve content and grow followings
Does coverage of Sotheby's Freddie Mercury sales show that auctions are perfect TikTok fodder?
Videos of bidding battles for the Queen frontman's possessions resulted in the auction house doubling its TikTok followers in less than a week
Instagram’s new tools prove ‘shadowbanning’ is real—and now artists are trapped
Many users are beginning to wonder if the platform's guidelines have any positive value
Oh Snap! Social media app is connecting the art world with accessible augmented reality
Celebrity artists are collaborating with Snap on its Lens filter, but artists working with causes such as Black History Month and Pride are creating the more powerful projects
'TikTok, TikTok… It’s time the art world stopped being so uptight and joined the world's most entertaining app'
Big museums are missing a trick by refusing to embrace the youth- and fun- oriented platform
Five ways ChatGPT could help the culture sector create social media content
AI chatbot software has made waves by creating convincingly human speech and text—could it transform communications in the arts?
Five insider tips and trends for art world social media in 2023
Digital experts in the cultural field—Alec Ward, Adam Koszary and Chris Unitt—share their predictions for platforms this year
Is it time to #Twexit? How Elon Musk’s Twitter shake-up has divided creatives
With the platform's new owner firing moderators, some artists are hoping for an end to censorship while others fear discrimination
Fleeing Twitter? Sick of Instagram? Eight lesser-known social media sites for the art world to try
More than a million users have left Twitter since business magnate took over the platform
Artists tell Instagram ‘stop trying to be TikTok’ in online petition
Campaign demands that Meta stop tinkering and start listening to creators
Instagram hacking: why is the art world a target—and how do you get your account back?
As attacks on accounts surge, be careful what you click on
Wanted: Instagram, but for the cryptoverse
The photo app is keen on muscling in on the NFT world, but crypto creatives aren't convinced that it is the right platform
Russia has shut down Instagram—what now for its online art community?
On Monday, Moscow branded the Meta company an "extremist organisation", effectively criminalising the use of Instagram and Facebook in the country
New Instagram feature could allow users to ‘curate’ their grid—but the art world is not so sure (even the curators...)
Social media site may allow users to reorder the images they post, but does it mess with the whole idea of Instagram?
Trolls and toxicity: is Instagram where the art world goes to hate?
Meta—the owner of Instagram—is being investigated for knowing that its platforms negatively effect the mental health of its users, but doing little about it
Social butterfly: How Instagram transformed in 2021—and how the art world responded
Did art dealer Kenny Schachter's predictions for the app hold true?
Millennialgram: is Instagram's new $390m campaign enough to lure Gen Z crowds away from TikTok?
The Yours to Make initiative includes an installation at London’s Saatchi Gallery created by digital artist and curator Zaiba Jabbar using Reels
15 seconds of art: Brazil's Instituto Inhotim embraces Instagram
Art space in Belo Horizonte found an innovative way to engage with its audience during the pandemic—and now it's here to stay
Instagram’s new sensitive content controls: what they could mean for the art world
The photo-sharing app has introduced new opt-out filters that censor the images they see—but most people don't even know they exist
What happens when Instagram sponsors a mega museum?
Instagram is sponsoring the Metropolitan Museum of Art's Met Gala for the first time this year. Could this be a marriage made in heaven?
How a crypto and digital art fair is using Instagram to show—and sell—works
CADAF has opened its second online edition but the social media app—paired with QR codes and AR filters—is helping the fair to physically interact with visitors in Paris
Can Instagram bring the big auction houses into the digital age?
Christie's and Sotheby's are starting to embrace what the social media platform has to offer
How New York’s MoMA became the world’s most-followed museum on social media
Rob Baker, the director of marketing and creative strategy at the Museum of Modern Art, shares his secrets to Instagram success
Who needs a gallery space? Meet the people creating Instagram-only exhibitions
As physical spaces remain shut and audiences head online, Freeze Magazine and Guts Gallery explain how shows on social media could be the way forward
Got space, need art: how Instagram helps art advisers during the pandemic
The hashtag #findartthatfits, an initiative of Woolwich Contemporary Print Fair, is part of an art advisory campaign to assist prospective buyers
Gram today, gone tomorrow? Kenny Schachter predicts Instagram's future in 2021
The avid Instagram user and art world oracle forecasts the fortunes of the art world's favourite app
The top five Instagram posts that capture the art world in 2020
As we have all been staying at home more this year our screen time has sky rocketed—and the Instagram feeds have never been busier
Auctions, pledges and DMs: creative ways to buy and sell art on Instagram
Alternative sales models are springing up on the social media platform
Instagram turns ten: how the world's favourite photo app disrupted the art market
Dubbed "the world's new big art dealer" the platform is often used to spark interest in sales and helps artists and galleries to grow international brands
Secret censorship: what is behind Instagram’s ‘shadowban’ and how can artists fix it?
Everything creatives need to know about the social media platform's so-called "shadowbanning", from how to spot it to how to stop it