A TikTok expert's predictions for the art world in 2024
Think TikTok is just silly videos for kids? Think again—the platform now has seriously useful features and content
Why all museums need an in-house TikToker
Keen to capitalise on the social media channel's rising profile in the art world, the Peabody Essex Museum hired two dedicated creators in residence
AI to Z: an art and tech alphabet for 2023
Our guide to a fast-moving year in artificial intelligence, blockchain contracts, stadium-scale video, NFTs and social media
How TikTok coaches art world institutions to go viral
The social media platform's lifestyle and education team has been offering services to companies like Sotheby's to help improve content and grow followings
Does coverage of Sotheby's Freddie Mercury sales show that auctions are perfect TikTok fodder?
Videos of bidding battles for the Queen frontman's possessions resulted in the auction house doubling its TikTok followers in less than a week
TikTok art star’s cross-over moment
UTA Artist Space, the visual art branch of Hollywood’s United Talent Agency, is opening a New York pop-up with a solo show by viral artist Devon Rodriguez
'TikTok, TikTok… It’s time the art world stopped being so uptight and joined the world's most entertaining app'
Big museums are missing a trick by refusing to embrace the youth- and fun- oriented platform
Revealed: the top 20 most popular art museums on social media in 2023
Five insider tips and trends for art world social media in 2023
Digital experts in the cultural field—Alec Ward, Adam Koszary and Chris Unitt—share their predictions for platforms this year
Changing of the guard: why it’s time for the art world to take a step back from Instagram
The "Insta' gratification" column will now explore the full spectrum of social media and its uses in the art world
Artists tell Instagram ‘stop trying to be TikTok’ in online petition
Campaign demands that Meta stop tinkering and start listening to creators
Influencers and antiques? How a new generation is transforming the market
In a post-Covid world, tech-savvy collectors continue to disrupt the old model of in-person trading
Russia has shut down Instagram—what now for its online art community?
On Monday, Moscow branded the Meta company an "extremist organisation", effectively criminalising the use of Instagram and Facebook in the country
Time for a cat rap? Hermitage palace pussies go viral on TikTok and Instagram
TikTok and masterpieces on tour: London's National Gallery reveals plans leading up to 200th birthday in 2024
Five-year strategy pledges to ramp up digital content and send historic paintings on UK "community tours" to mark bicentenary
As US blocks TikTok, Italy's Uffizi claims the platform has doubled its number of young visitors
Experts predict that alternative platforms such as Byte App and Dubsmash will now go mainstream and museum's director says it is "ready to jump onto new social media"