Visitor Figures

Analysis
Visitor Figures 2020

Visitor Figures 2020: top 100 art museums revealed as attendance drops by 77% worldwide

The Art Newspaper's annual survey shows how the pandemic had a devastating impact on museums around the world—but there were some silver linings

Feature
Visitor Figures 2020

Can museums really make digital visits pay?

As venues experiment with selling virtual exhibition tours, talks and workshops online, the key to success may be an emphasis on the expert, bespoke and exclusive

Analysis
Visitor Figures 2020

Instagram overtakes Twitter as most popular platform for museums during Covid-19 pandemic

Our global Visitor Figures survey reveals huge growth in followings online as physical doors shut to the public in 2020

News
Museums

Visitor figures: how many people are actually returning to London museums post-lockdown?

We asked English institutions to provide figures for the four-week period from 17 May to gauge current demand

News
Attendance

While US museum attendance nosedived in 2020 amid pandemic, disparities in reopenings yielded a few surprises

Huntington Library in California and Crystal Bridges in Arkansas ascended to the top of the visitor figures list

Podcast

Has the drop in visitors changed museums forever?

Exhibitions editor José da Silva breaks down the results from our Visitor Figures 2020 survey and digital expert Chris Unitt explains how museums have pivoted to digital

News
Visitor Figures 2020

British Museum hit hardest by 2020 lockdown among UK’s big museums

Major UK institutions lost 78% of their visitors due to the pandemic last year, our research reveals

News
Visitor Figures 2020

Curate-it-yourself: French museums take to social media to ask the public what they want to see in their galleries

Spurred on by the pandemic, several institutions are inviting art lovers to choose works for display

News
Visitor Figures 2020

Who were the most Googled artists in 2020?

Search data from 84 countries last year shows that Leonardo, Van Gogh and Frida Kahlo were among the world's most popular artists

News
Musée du Louvre

The Musée du Louvre—the world’s most popular art museum—saw 72% drop in visitors last year

Despite kicking off 2020 with a record-breaking Leonardo exhibition, like many museums around the world, the Parisian institution was adversely affected by coronavirus lockdowns

News
Visitor Figures 2019

The exceptional piece of calligraphy at the centre of one of 2019's most popular—and most controversial—exhibitions

Tokyo National Museum’s show on Chinese artist Yan Zhenqing ranks 15th in our latest visitor attendance survey despite contentious loan from Taipei museum

News
Visitor Figures 2019

Manga beats Rembrandt and Captain Cook to be named the British Museum’s most popular show last year

The exhibition on the global phenomenon was the largest ever to be staged outside Japan

Analysis
Visitor Figures 2019

Art's Most Popular: here are 2019's most visited shows and museums

Ai Weiwei was a hit in Brazil, records were broken in London and Paris—but is this the final year of museum visitor growth?

Feature
Visitor Figures 2019

When did just looking at art lose its appeal?

Sleep in Hopper’s motel room or dive into Monet’s pond—museums are increasingly going beyond traditional exhibition formats to attract visitors

Feature
Visitor Figures 2019

Mo people, mo problems: when busy shows go wrong

The cost of producing crowd-pulling shows can outstrip the cash they bring in. Here are some of the downsides of being just too popular

Analysis
Visitor Figures 2019

Which museums have the biggest social media followings?

Increasingly, the digital sphere is a new frontier for institutions to battle it out for the attention of culture-seekers

Feature
Visitor Figures 2019

Legoland vs the Louvre: how do museums stack up against other popular visitor attractions and public events?

They might not always draw the crowds that flock to malls and amusement parks, but museums are seen as valuable additions to communities—even by people who have never stepped foot in one

Analysis
Visitor Figures 2019

What were the most visited ticketed shows in London, Paris and New York last year?

Londoners stuck to the tried-and-tested and New Yorkers showed their patriotic sides, while Parisians were drawn in by golden treasures

Analysis
Visitor Figures 2019

Here are 2019's most visited contemporary art exhibitions

Jean-Michel Basquiat brought in big crowds in Paris—but who beat him to claim the top spot?

Analysis
Visitor Figures 2019

Here are the most visited Old Master exhibitions of 2019

The hype surrounding major anniversary celebrations saw big turnouts for Bruegel, Leonardo and Rembrandt

Analysis
Visitor Figures 2019

Here are the ten most visited photography exhibitions of 2019

Female artists dominated the top ranks of last year's photography shows

Analysis
Visitor Figures 2019

Here are the ten most popular Post-Impressionist and Modern art exhibitions of 2019

Big names such as Munch, Klimt and Van Gogh dominate the rankings, but a couple of lesser-known artists did surprisingly well

Analysis
Visitor Figures 2019

Here are the ten most visited 19th century art exhibitions of 2019

Which Impressionist made the biggest impression in this category?

News
Visitor Figures 2019

As coronavirus shuts down the capital, our survey shows 2019 was the busiest year for London museums this century

Last year also saw record attendances at both Tate Modern and Tate Britain

News
Visitor Figures

Louvre's Leonardo da Vinci show smashes attendance record with more than one million visitors

Previous highest figure was 540,000 people for the Eugène Delacroix show in 2018

News
Musée du Louvre

Louvre defends planned switch to timed-entry tickets after Mona Lisa 'pandemonium'

Reservations will become mandatory at the world's most visited museum by the end of the year

News
Museums & Heritage

British Museum knocks Tate Modern off top spot as UK's most popular attraction after miscalculation

Over 300,000 visitors had been missed in the financial year 2018/19 because of 'incorrect light levels caused by a broken light fitting'

Comment
Museums & Heritage

It's back to school for the art world—here's why you shouldn't just rush to the blockbusters

From William Blake at Tate Britain to Gauguin at the National Gallery, London's museums are opening their biggest exhibitions this month—but how much are you really able to enjoy them?

News
Exhibitions

Dior show smashes total attendance record at the V&A—but Alexander McQueen exhibition had more daily visitors

Exhibition of the late French designer had 594,000 visitors overall but was on for seven months

News
Exhibitions

Crowd control: Louvre to enforce timed tickets in run-up to Leonardo da Vinci blockbuster

Reservations will mainly be online as French museum anticipates record visitor figures

News
Visitor Figures 2018

Everything you need to know about 2018's exhibition and museum visitor figures

The Art Newspaper's exclusive annual survey ranks the world's most visited shows in 2018, looks at the rise of Instagram-friendly exhibitions, and reveals the secrets of getting into a blockbuster

Feature
Visitor Figures 2018

Ranked: the top ten most popular shows in their categories from around the world

Including Old Masters, Contemporary, Post-Impressionist and Modern, and more

Feature
Visitor Figures 2018

Art in the age of Instagram and the power of going viral

As visitors to exhibitions are increasingly sharing their experiences online, should curators plan shows for maximum hype?

Feature
Visitor Figures 2018

Relax and immerse yourself... the art of experiencing museums slowly

Schemes such as Slow Art Day offer an alternative to life in the fast lane, away from the jostling crowds and selfie-takers

Feature
Visitor Figures 2018

How global art can provide a kick-start to local economies

Special exhibitions mean big money—not only for the museums that hold them but for local businesses as well

Blog
Visitor Figures 2018

Suffering from the blockbuster blues? Here are some top tips for beating the exhibition queues

We asked museums for advice and The Art Newspaper team for their best hacks

Comment
Visitor Figures 2018

Exhibitions are a numbers game, whether we like it or not

Today's directors are focused on figures—and not always for the right reasons

Blog
Visitor Figures 2018

A dash of fashion and a pinch of gratis: the perfect recipe for a sell-out show

From creating “experiences” to being fashion-friendly, museums are getting savvy at driving visitors to their exhibitions. Here are some tricks of the trade

News
Visitor Figures 2018

Museum visits drop in Taipei as relations sour with China

Taiwanese museum has seen a significant decline in visitors since 2015, our Art's Most Popular research shows

News
Visitor Figures 2018

Heavenly figures: how two Met shows topped The Art Newspaper’s attendance survey

The New York museum's Heavenly Bodies exhibition came first even though curator “never set out to create a hit”

Comment
Leaders

When it comes to museum attendance, it’s more than just a numbers game

London's National Portrait Gallery director on the way cultural institutions engage audiences and measure success

Analysis
Visitor Figures 2018

Art's Most Popular: here are 2018's most visited shows and museums

Fashion continues upward trend in the US, shooting to the top of The Art Newspaper's chart, while the British Museum slips from the top spot in the UK

News

Louvre Abu Dhabi tops one million visitors in its first year

Leonardo da Vinci’s La Belle Ferronière will remain on loan to the museum for another year

Comment
Frieze London 2018

There is more to exhibitions than number-crunching

Our public institutions must hold their nerve and dare to offer audiences varied experiences, even at the expense of popular appeal

Comment
National Portrait Gallery

London's National Portrait Gallery’s contemporary art programme resonates more with the art world than the public

Though not as dire as first thought, visitor figures for the museum's contemporary shows have still been poor

News
Attendance

London's National Portrait Gallery's steep decline in visitors due to counting error

“Human error” by Ipsos Retail Performance blamed for museum’s disastrous recent visitor numbers

News
Visitor Figures 2017

Art's Most Popular: exhibition and museum visitor figures 2017

The Art Newspaper's exclusive annual survey ranks the world's most visited shows, reveals the most cultured city in the US, and explains the secrets behind naming a blockbuster

Analysis
Visitor Figures 2017

The world's most popular exhibition? Ancient sculptures in Tokyo versus Modern masters in Paris

Plus record crowds in US, UK and Australia

Feature
Visitor Figures 2017

Ranked: the top ten most popular shows in their categories from around the world

Including Old Masters, Asian, Post-Impressionist and Modern

Feature
Visitor Figures 2017

How museums can double their visitor numbers—featuring DJs at the Musée Guimet in Paris

Think differently and "belong to the public"

Feature
Visitor Figures 2017

What is the most cultured city in the US?

Think Grand Rapids, Bentonville or Houston—but not New York

News
Visitor Figures 2017

The price of gallery-going in London—and how it compares with Paris and New York

Blockbuster shows don't come cheap

Feature
Visitor Figures 2017

Why choosing a name for an exhibition is anything but straightforward

Active or passive? With or without a colon?

Analysis
Visitor Figures 2017

Infographic: how exhibition titles compare, then and now

Can you spot the difference?

Blog
Diary of an art historian

How abolishing museum image fees could boost audiences

New research shows that image licensing is barely profitable for some UK museums

News
Visitor Figures 2016

2016's most popular exhibitions by genre and city

We look at the shows that topped their categories

News
Visitor Figures 2016

Visitor figures 2016: Christo helps 1.2 million people to walk on water

While the Whitney breaks the hold of New York’s Met and MoMA

Archive
Tate

Longer shows pay off for Tate as Matisse brings in the numbers

The Cut-Outs retrospective was seen by 563,000 visitors

Archive
Tate

Tate Modern loses top museum slot by a hair

The gallery was beaten to the post by the British Museum

Archive
Museums & Heritage

A not so golden Olympics- tourist numbers drop

London’s leading museums lose more than a million visitors during the Games, but Hirst helps Tate Modern buck the trend

Archive
Saatchi Gallery

Charles Saatchi, the comeback king: New Chelsea gallery a definitive success

Attendance figures for the the Saatchi Gallery exceed their 1 million visitor goal

Archive
Johan Zoffany

Zoffany at Tate cancelled

The 2010 exhibition may instead be shown at the Royal Academy

Archive
Tate

Tate aims to increase ethnic minority visitors

In the current funding agreement with the Department for Culture, Media and Sport, the gallery’s “Diversity strategy” is described as a “key priority”

Archive
Royal Academy of Arts

Royal Academy and Tate exhibitions heading for top attendance

“Turks: A journey of a thousand years 600-1600” and “Turner, Whistler, Monet” have been wildly successful

Archive
Fundraising

National Audit Office Report: Decline in museum fundraising, while Tate outperforms other London museums

The breakdown of museum funding is now available

Archive
Tate

Tate and National Gallery visitors down since museums became free

Government policy promotes Free Admission

Archive
Tate Modern

Fantastic figures shape Tate Modern’s birthday

First year of success for Tate Modern

Archive
Victoria & Albert Museum

Victoria & Albert Museum: too posh for the people?

A National Audit Office Report concludes that visitors are discouraged from visiting the institution because of its “highbrow” image

Archive
Tate Modern

Visitor figures fall by one-third at “old” Tate since Tate Modern opening

Relaunch in October 2001 intended to bring back the public

Archive
Cultural policy

Controversy over "ethnic targets" at British national museums

The government wants to set precise goals for the number of ethnic minority visitors to museums and make funding dependent on achieving them

Archive
Tate Liverpool

More Tate of the North

600,000 visitors a year and £3.8 million from the National Lottery

Archive
Museo Nacional Thyssen-Bornemisza

Madrid's Thyssen Bornemisza Museum appeals to the ladies, visitor figures find

Dutch Landscape exhibition proves popular

Archive
Visitor Figures

Record visitor figures for Tate and V&A

Successful visitor figures for 1994

Archive
Tate St Ives

Happy First Birthday, Tate St Ives

A first year of success for Cornish gallery

Archive
Salvador Dalí

Interview with Antonio Pitxot on Dalí: Portrait of the artist as a young man

The artist's long time friend sheds light on the artist as he was, ahead of the Hayward Gallery exhibition on his early works

Archive
Visitor Figures

Healthy visitor numbers at Tate and Louvre

Paris and London

Archive
Venice Biennale

Attendance and profits of the Venice Biennale's 49th edition

This year marks a comeback, but there is still room for improvement

Archive
Tate

Tate Gallery perseveres with rotating the collections in face of mounting criticism

New antagonism for New Displays as visitor figures drop in London

Archive
Tate

Ro-Tate: Tate's rehang success with 1,500,000 visitors in attendance

It’s all change at the Tate Gallery, as part of Nick Serota’s policy of rotating the collections