With a rash of blue-chip gallery openings, and a new Frieze fair, the South Korean capital’s star is on the rise

Currently the executive director of Hyundai gallery, Lee says there is a “long history of collecting culture” in the South Korean capital

With Frieze preparing a new Seoul fair, and a growing roster of galleries, the city could steal Hong Kong’s crown

The first event, featuring 100 exhibitors, will run in September 2022 in partnership with Galleries Association of Korea